<p>In a world where many businesses are convinced that they absolutely need a mission statement, most would be just fine without one (as long as they have these other marketing components in place).</p>

In a world where many businesses are convinced that they absolutely need a mission statement, most would be just fine without one (as long as they have these other marketing components in place).

The Over-Obsession With Business Mission Statements

The most effective marketing is not marketing. It’s growth marketing. Yet most businesses and organizations don’t do growth marketing. They do “ordinary” marketing. Which produces ordinary results. Growth marketing is a different way — a better way — for businesses and organizations of all kinds and sizes to dramatically perform better, grow faster, and take advantage of other lucrative benefits.

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The Over-Obsession With Business Mission Statements

The Over-Obsession With Business Mission Statements