This week, I'm walking you through the overhead section of your profit and loss statement.

We'll dig into what actually makes up those monthly expenses that keep your business running and how to spot the ones that might be sneaking profits right out the back door.

Here's what I cover:

• How to measure whether your marketing spend is actually working

• Why you need to keep a close eye on admin payroll

• The "fixed" costs that aren't as harmless as they seem

• How to track one-time income or expenses so you're seeing the real health of your business.

Next up, we'll break down the balance sheet and cash flow (and I promise, it will not be nearly as intimidating as it sounds).