Jon Selig is a former seller turned comedian and sales trainer.  He joined The Collaborator to explore why the process of writing jokes helps sales reps better learn about their buyers, why they matter to them, and how they can transform that into icebreakers that help them have more and better conversations.

We also explored:

1️⃣ How the process of writing jokes helps sellers trigger their buyers' emotions so they can start more conversations.

2️⃣ How failure, self-awareness, and a desire to improve, breed improved results.

3️⃣ How investor timelines drive some irrational leader & seller behaviour which impact development & growth.

And more.  Give a listen.

Support the show