In this episode, Fred Copestake is joined by Ollie Whitfield of Slingshot Content to explore a sales tactic that surprisingly few salespeople use: running webinars themselves.

While marketing teams often lead webinars, salespeople can use them as a powerful way to stand out, demonstrate expertise, and create valuable conversations with prospects.

The key is doing them well.

Not product demos. Not long introductions. And definitely not disguised sales pitches.

Instead, the best webinars focus on insight, useful ideas, and real problems your customers face.

In this episode, we cover:

• Why webinars can help salespeople stand out
• Why most reps never try them
• What makes a webinar worth attending
• How to structure a webinar so people stay engaged
• Why titles and clarity matter
• The difference between public and private webinars
• How webinars create better follow-up conversations

Key takeaway

A good webinar allows salespeople to teach before they sell.

Done well, it helps build trust, demonstrate expertise, and create a natural reason to follow up with prospects.

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Connect with Ollie

· LinkedIn: Ollie Whitfield: https://www.linkedin.com/in/olliewhitfield

Follow Fred: https://linktr.ee/fredcopestake

Watch this episode on YouTube: https://youtu.be/haeCH5I4uLc

Watch Fred's FREE YouTube Course: Sales Mastery for Engineers: https://bit.ly/Sales-Mastery-For-Engineers

Useful resources

• Take the Collaborative Selling Scorecard – free Check how well your sales approach fits today's buying environment https://collaborativeselling.scoreapp.com/