How Soraya's got into packaging and what brought her into it, as well as what drives her and some of her core values.

In today's episode, we talked about:

·        How does the process work (step by step) with Paperlux Studio

·        The importance of having physical samples in the production process

·        Her advice on young packaging designers who were early on in their career

·        How traveling impacted her and her approach to working with others or designing.

·        Which countries have stood out to her and which have been her favorites or the most artistic or inspiring? 

·        When it comes to a business, how do you navigate the complexities of working with your wife/husband? 

·        "Love it, Change it, Leave it", Soraya says of her favorite saying. 

·        Why we all need to look into directions of things being more tangible or why we should still keep a lookout for the crafts

·        Making sustainable solutions more affordable for small brands business

Soraya Kuehne is the Managing Director of Paperlux Studio, a Hamburg-based design studio that firmly believes in the value of all things tangible, while not losing sight of the digital world. With her husband, Max, who is Creative Director of Paperlux Studio, Soraya's experience is in both founding and print, which is a great fit for their work together.
 
 In addition to large corporations, they also work with family-owned businesses and high-end brands from around the world.

For more information and to explore other episodes, go to www.ppcpackaging.com/the-packaging-brothers

Follow PPCPackaging on social media!
  LinkedIn: https://www.linkedin.com/company/pacific-packaging-components-inc-/
  Facebook: https://www.facebook.com/PPCPackaging/
  Instagram: https://www.instagram.com/ppcpackaging/?hl=en
  Website: http://www.ppcpackaging.com/

 Find out more about Soraya on her website and connect with her on Instagram, Facebook, and LinkedIn.
 Website: https://www.paperlux.com/
Instagram: https://www.instagram.com/sorayakuehne/?hl=en
Twitter: https://twitter.com/sorayakuehne
Linkedin: https://www.linkedin.com/in/soraya-kuehne-59a7221a/
 
The views and opinions expressed on the "Packaging Brothers" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packaging Brothers, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.

How Scott Breen, a former environmental lawyer started with packaging and working at Can Manufacturers Institute as vice president of sustainability.
In today’s episode, we talk about:
•Coming up with the strategy that improves the industry recycling rates, 
•How the new well-designed deposit systems help push people to recycle and the support of the legislation when it comes to changes
•How did the whole business supply chain industry of recycling and aluminum become so much more robust and mature compared to plastic? 
•The criticism about aluminum that is damaging to the environment during mining or the number of carbon emissions that are put out during either the manufacturing process
•What is the most sustainable way when it comes to design guidelines, will the recycle facility be able to recognize it as aluminum, if it's overly decorated? 

Scott Breen is vice president of sustainability at the Can Manufacturers Institute (CMI). CMI represents U.S. metal can manufacturers and their suppliers. As part of his duties, he promotes the can as a sustainable/circular package, ensures that federal and state legislation and regulations do not harm it, and leads the industry's efforts to improve the industry's high recycling rates. Before joining CMI, Scott worked as an associate manager for the Sustainability and Circular Economy Program at the U.S. Chamber of Commerce Foundation and attorney-adviser at the National Oceanic and Atmospheric Administration. 

In addition to his work at CMI, is the founder and co-host of the podcast "Sustainability Defined," which discusses many elements of sustainability. 

For more information and to explore other episodes, go to www.ppcpackaging.com/the-packaging-brothers

Follow PPCPackaging on social media! ⬇️

LinkedIn: https://www.linkedin.com/company/pacific-packaging-components-inc-/
Facebook: https://www.facebook.com/PPCPackaging/
Instagram: https://www.instagram.com/ppcpackaging/?hl=en
Website: http://www.ppcpackaging.com/

Find out more about Scott on his website and connect with him:  

Website: http://www.cancentral.com/
FB: https://www.facebook.com/cansrecyclable/
LinkedIn: https://www.linkedin.com/in/scottrbreen/

The views and opinions expressed on the "Packaging Brothers" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packaging Brothers, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.

On this episode, we will know how Lisa Mattam founded her clean skincare line with her daughter, going through clinical trials, believing in the power of natural ingredients, and how a 5000-year-old Ayurveda from ancient India inspired her to create a sustainable and clean beauty line, as well as the design process for the packaging.

The views and opinions expressed on the "Packaging Brothers" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packaging Brothers, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022. 

Greg Starkman is a clean beauty entrepreneur, ingredient expert, safe cosmetics advocate and founder of award-winning hair care brand Innersense Organic Beauty. His expertise in sustainability, eco beauty, product packaging and clean formulations make him a go-to in the clean hair care and green beauty space.

A pioneer in the clean beauty space, Greg Starkman founded Innersense Organic Beauty with his wife, Joanne, after a series of “aha moments.” Both enjoyed successful careers in salon and in big beauty, and recognized the global safety concerns of ingredients coupled with the rise of health issues among peers in salon. When their daughter was born with a chromosomal abnormality, they connected the dots and walked away from lucrative, corporate positions.

Greg and Joanne founded an organic hair care company to “care for the caregivers” of their beloved industry. Trusting their “innersense,” the brand focuses on self care and supporting stylists with clean, pure and beautiful products behind the chair. Their mission to deliver safe and healthy professional hair care to stylists’ was an industry first.

Today, Innersense Organic Beauty is a global leader in the clean hair care space, where its message of self care, self love, radical ingredient transparency and inclusiveness resonates with stylists, salons and eco retailers worldwide, as well as increasingly savvy consumers, passionate, determined and label-reading their way to cleaner, safer beauty routines.

Greg maintains his “ingredient nerd” moniker, heading the brand’s formulations and R and D, keeping it on the cutting edge of conscious, green chemistry. A trusted authority in the green beauty space, his expertise earned the brand two Allure Best of Beauty awards and cache brand positions among esteemed eco-retailers like Goop, Credo Beauty, The Detox Market, Cult Beauty, Beauty Heroes and more.

“Fall in love with your hair again” with Innersense Organic Beauty in salons, eco boutiques and e-retailers across the globe, from Boston, Massachusetts to Berlin, Denver to Denmark.

The views and opinions expressed on the "Packaging Brothers" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packaging Brothers, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.

Allison has over 20 years of marketing/management experience in the beauty industry, with iconic brands like MAC Cosmetics and L'Oreal, and emerging brands like Jurlique and Beautycounter. Type A is her brand and she utilizes an innovative squeezable tube for the application of her deodorant. Her experience and outlook on the clean beauty industry is compelling. She knows how to build connected brands and bring exceptional product experiences to consumers. An enthusiastic champion of safer beauty for all.

She has a BS from Boston University and an MBA from NYC Stern. She lives in LA with her two amazing kiddos and husband, Dan.

Loves: laughing, reading, traveling.

The views and opinions expressed on the "Packaging Brothers" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packaging Brothers, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.

For more than 30 years, Joel Makower has been a well-respected voice on business, sustainability and innovation. An award-winning author, speaker and strategist on corporate sustainability practices, climate tech and the clean economy, he has advised a wide range of companies to align sustainability with business success.

Joel is co-founder of GreenBiz Group, creator of GreenBiz.com, research reports and events on corporate sustainability and cleantech strategy and trends. He hosts the company's annual GreenBiz, Circularity and VERGE conferences and is lead author of the award-winning annual State of Green Business report.

A former nationally syndicated columnist, Joel is author or co-author of more than a dozen books, including THE NEW GRAND STRATEGY: Restoring America's Prosperity, Security and Sustainability in the 21st Century (St. Martin's Press, 2016), about a business and investment plan for America, born at the Pentagon, that embeds sustainability as a national strategic imperative.

Joel is a talented communicator and storyteller and a frequent keynoter at business conferences around the world. He brings a clear understanding of the real-world challenges and opportunities facing companies as they address social and environmental issues in a way that drives topline growth. He understands the convergence of sustainability, technology and innovation, and the vast business opportunities therein. He has watched firsthand the transformation of some of the world's biggest companies as they embrace sustainable, even regenerative, business practices.

The Associated Press has called Joel "The guru of green business practices." In 2012, he was awarded the Hutchens Medal by the American Society for Quality, which cited “his ability to tell compelling stories that both inform and inspire business leaders toward profitable action.” In 2014, he was inducted into the Hall of Fame of the International Institute of Sustainability Professionals.

This podcast is an independent production of Packaging Brothers, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.

Graydon Moffat, is the mind behind Graydon Skincare. Inspired by her background as a chef and yoga teacher Graydon’s vegan, cruelty free products pair clinically proven, clean ingredients with elegant, sustainably driven packaging.

Serving beauty and wellness connaisseurs, Graydon creates superfood formulas known for their sensorial textures and aromas offering all skin types, tones, and genders of all ages the promise of a daily regimen that gives them happy, healthy good skin days, every day!

The views and opinions expressed on the "Packaging Brothers" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packaging Brothers, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.

Laura joined SMI in 2016, bringing a background in industrial by-product recycling and commercialization in 32 countries. She sits on the Executive Board for the Glass Recycling Foundation (501c3 non-profit), is an active member of the Glass Recycling Coalition & the Glass Packaging Institute. She supports the development of glass packaging recyclability in a variety of industries. Laura is a LEED Green Associate® and GBCI TRUE Advisor. She holds a BS in Marketing & MBA from Penn State University

The views and opinions expressed on the "Packaging Brothers" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packaging Brothers, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.