YOLO Board Adventures offers kids camps and a variety of other adventures in Sandestin Florida.  Jessica D'Aleo discusses the challenges and what's involved in the kids camp she manages including who they market to, what's involved behind-the-scenes in the camp as well as other offerings like YOLO Tribe Night, YOLO Board 101 and Paddle Core Pro, a HIIT like workout on a standup paddle board.

Hear more here: Episode 19

Jana Olenio is the owner and founder of SUP YO!, a standup paddle board yoga company based in Boston.  She has a team of SUPerstar SUP instructors and offers paddle board yoga classes in 8 locations throughout Boston and the New Hampshire seacoast from May to September.  SUP YO! is busy year-round with planning and hosting multiple events including SUP yoga teacher trainings, international retreats, indoor classes and so much more.

Find out more here: Episode 18

In this episode, we dive into IN-PERSON opportunities that enable you to to get in front of your potential customers for your SUP, SUP yoga, SUP fitness, SUP surfing, SUP racing class or tour.  One of the fastest ways to build trust and turn a potential customer into a buying or paying customer is to meet them in person, develop trust by example, display and exhibit your expertise and just be you! By giving them the ability to see, feel, touch, experience you, it will establish a level of trust and credibility and is so powerful.   Download the 7 TIPS To Filling Your SUP Class and Tours FREE GUIDE.

Find out more: Episode 17

Lindsay Lambert, owner of Paddling Yogini and One Mind Yoga, is a certified SUP (Stand Up Paddleboard) Yoga instructor, a PaddleFit Core Coach, a Gold PiYo™ (Pilates/yoga blend) Instructor through BeachBody™, and a TRX Training™ Instructor through Fitness Anywhere™.  She has built a successful business on and off the water.  From traveling to bodies of water teaching SUP yoga, to opening her own yoga and fitness studio and now racing standup paddle boards, she talks business, lessons learned and give tips to others starting out.

Find out more here: Episode 16

Brock Johnson is a podcaster, entrepreneur, business coach and social media strategist.  His mission is simply to transform his listeners and followers into social media money makers.  In this episode of The Paddleboarding CPA podcast, Brock joins us to discuss Instagram and Snapchat stories, tips and new features.  We dive into strategies that when implemented with consistency, will help grow your engagement and followers across these social media channels.

See more at Episode 15

Outdoor Insurance Group and Surfer Insurance specialize in the active sport, outdoor adventure and water sport industries.  Whether you have a board shop, run surf or paddle board camps and lessons, or have a mobile rental business, they can customize the coverage that you need to stay protected.  In this episode, Julie asks questions as a standup paddle board instructor to owner Glenn Sudol about the ins and outs of insurance and what is needed for SUP.

Find more info: Episode 14

With all the possible online marketplaces and stores available today, where does a new seller start? Do they need to be on all marketplaces? Julie Merrill discusses her personal lessons learned and how her expectations differed from what worked with SUPchic, an online store for standup paddle board jewelry, clothing and accessories.  How her technical frustrations led her to Shopify, which has since made her a raving fan and how Amazon has caused frustrations and has yet to be profitable.  Hear all about her journey in this episode.

Find out more here: Episode 13

In this episode, Julie dives deep into her story of selling physical products when she decided to source, design and sell standup paddle board SUP jewelry, clothing and accessories.  She walks you through things she would have done differently, where to get started, how sourcing and design works and provides some time saving tips. She covers design, sourcing, dropshipping, packaging, shipping savings, the must have label printer, seller permits, UPC codes, fulfillment and more!

To find out more, visit Episode 12

Louise Adie is a veteran kayaker and guide who spends months out of the year on eco-tourism ships with the destination of Antarctica.  She vividly explains the humbling experience of physically being on Antarctica's shoreline and interacting with sealife during a kayak adventure from her ship.  Her love of Antarctica and preserving its state is evident in her interview in this podcast episode.

In this interview, we discuss:

• Experiencing an eco-tour in Antarctica and what to expect
• Trip experiences with humpback whales, leopard seals and penguins
• The biggest challenges participants and guides face on eco tours
• The biggest takeaway for tourists on eco tours
• Other excursions and adventures available to tourists on eco tour ships
• How Louise came into the eco kayak adventure guide gig
• How the glaciers and the continent change and double before your eyes

Find out more at Episode 11

Hitting the standup paddle board racing circuit by storm, Seychelle has made a name for herself in 2 short years.  Only picking up paddleboarding 3 years ago, she has worked with coaches and implemented an incredibly focused training schedule and nutrition regimen to achieve elite performance.  Seychelle is currently ranked in the top 10 women standup paddle board racers in the world.

In this interview, we discuss:

• How Seychelle made the transition from training for a marathon to standup paddle boarding
• SUP Coaching and how she has evolved with coaches from two short years ago, when she was just starting out to now that she is ranked worldwide
• The importance of nutrition, diving deep into Seychelle's nutrition pre-race strategy and training strategy and how being a vegan impacts her nutrition choices
• Sponsorships and how that has changed, her recommendations on how to approach a sponsor and why they are looking for athletes at all levels
• The transition from flat water paddling to racing in surf, her training and lessons learned
• Performance and improvement at the 2016 and 2017 Pacific Paddle Games
• Advice for paddle boarders looking to get into racing
• What being a professional elite stand up paddle board racer looks like on a weekly basis

Find out more at Episode 10