Paid ads! Love them or loathe them, they’re still one of the fastest ways to grow your food brand... but only if you do them right.

In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate is joined by Laura and Phoebe to cut through the noise and share the paid social strategies that are really working in 2025. From common mistakes to winning formulas and budget hacks, this is the no-fluff guide you need before diving into Meta ads.

Here’s what we cover:

• The mistakes food brands make that waste budget (spending too much too fast, ignoring creative testing, skipping retargeting)
• Why UGC-style ads and “real” content are beating polished campaigns every time
• The minimum spend you need to see results — and when it’s time to scale
• The lever strategy for Q4: how to go all in when your ads are working
• Why your email list might just be your most powerful paid ads tool
• The best formats to test (stories, reels, carousels) and how to stop Meta auto-generating ugly versions of your creatives

If you’ve been burning money on Meta ads or aren’t sure where to start, this episode will give you clarity, confidence, and a few “aha!” moments to fuel your next campaign.

LINKS & RESOURCES:

• Download our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)
• Want help with your ad strategy? Book a Strategy Call with Kate
• Join the Food Marketing Club for weekly support, trend updates & content prompts

If this episode gave you an aha moment about your paid ads, hit subscribe and tag us @kwmarketinguk – we love seeing how you’re fuelling your growth!