Paid ads! Love them or loathe them, they’re still one of the fastest ways to grow your food brand... but only if you do them right.

In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate is joined by Laura and Phoebe to cut through the noise and share the paid social strategies that are really working in 2025. From common mistakes to winning formulas and budget hacks, this is the no-fluff guide you need before diving into Meta ads.

Here’s what we cover:

• The mistakes food brands make that waste budget (spending too much too fast, ignoring creative testing, skipping retargeting)
• Why UGC-style ads and “real” content are beating polished campaigns every time
• The minimum spend you need to see results — and when it’s time to scale
• The lever strategy for Q4: how to go all in when your ads are working
• Why your email list might just be your most powerful paid ads tool
• The best formats to test (stories, reels, carousels) and how to stop Meta auto-generating ugly versions of your creatives

If you’ve been burning money on Meta ads or aren’t sure where to start, this episode will give you clarity, confidence, and a few “aha!” moments to fuel your next campaign.

• Download our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)
• Want help with your ad strategy? Book a Strategy Call with Kate
• Join the Food Marketing Club for weekly support, trend updates & content prompts

If this episode gave you an aha moment about your paid ads, hit subscribe and tag us @kwmarketinguk – we love seeing how you’re fuelling your growth!

What if local could be the reason your customers keep coming back?

In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate sits down with Tom from Greendale, a family-run Devon farm shop that’s proving just how powerful community-led marketing can be.

From launching their own Love Local Festival to turning sourcing stories into brand loyalty, Greendale has built more than just a food business - they’ve built trust, connection, and a fiercely loyal customer base.

What we cover:

• The Greendale origin story and how the brand has grown
• Why local sourcing still matters (and how to make it resonate)
• Behind the scenes of the Love Local Festival and what it achieved
• How community-first marketing drives loyalty and repeat sales
• The balance between digital growth and storytelling
• Tom’s practical advice for brands wanting to go ‘local first’ in 2025

Whether you’re a founder thinking about how to deepen loyalty, or a marketer exploring ways to connect beyond the product, this one’s full of practical ideas and real talk.

LINKS & RESOURCES:

• Follow Greendale on Instagram: @greendalefarmshop
• Visit www.greendale.com
• Download our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)
• Want ongoing marketing support? Join the Food Marketing Club
• Ready to scale? Book a Strategy Call with Kate

Enjoyed the episode? Hit subscribe and share it with a fellow founder. Tag us @kwmarketinguk - we love seeing how you're fuelling your brand growth.

Would you turn down Steven Bartlett after landing a deal on Dragons’ Den? That’s exactly what Will Little from Little’s Coffee did.

In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate sits down with Will to share the unfiltered, behind-the-scenes story of growing Little’s Coffee from a family-run Devon roastery into a £4.75M+ retail and D2C success story.

From navigating TV exposure to breaking through growth plateaus, Will shares the wins, the mistakes, and the honest truths of scaling a food & drink brand in today’s world.

What we cover:

• How Little’s Coffee started and what it’s like running a family business
• The Dragons’ Den story: why Will said yes on camera but walked away from the deal
• The breakthrough that helped smash through the £4M plateau
• Why D2C growth is now a priority and how they’re making it profitable
• The channels that are actually working (yes, email marketing still wins)
• The role of founder-led content and community building
• The biggest myths about scaling and the honest lessons Will has learned

This episode is for founders feeling stuck, marketers navigating D2C vs. retail, or anyone wondering what it really takes to build a brand that lasts.

LINKS & RESOURCES:

• Follow Little’s Coffee on Instagram: @wearelittles
• Download our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)
• Need help growing your brand? Book a Strategy Call with Kate
• Or join the Food Marketing Club for weekly marketing support, trend updates, and content prompts

If you enjoyed this episode, subscribe and share it with a fellow founder. Tag us @kwmarketinguk – we love seeing how you’re fuelling your brand growth.

Still stuck posting every day with zero sales to show for it? You’re not alone.

In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate is joined by KW Marketing’s own Phoebe and Laura to bust the biggest myths we keep hearing about social media.

From “just post more” to “engagement is everything,” it’s time for a reality check. Because while the game has changed, most food & drink brands are still stuck playing by the old rules.

Here’s what we get into:

• Why chasing trends without a strategy won’t get you anywhere
• The myth of daily posting (and why it’s burning you out)
• What is working right now for growth and conversions
• How to structure a content week that doesn’t feel like a full-time job
• Real wins and fails from our own client campaigns
• The difference between community and just chasing likes
• Why social needs to start acting like a sales funnel

If you’re feeling stuck, overwhelmed, or just unsure what the hell to post next – this one’s for you. Real talk, no fluff, and a big dose of truth about what actually moves the needle in 2025.

LINKS & RESOURCES:

• Download our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)
• Join the Food Marketing Club for weekly strategy prompts & content planning support
• Want help with your content strategy? Book a Strategy Call with Kate

Loved this episode? Subscribe, share it with a fellow founder, and tag us @kwmarketinguk, we love seeing how you’re fuelling your brand.

What does it really take to grow a food brand through content in 2025? No fluff. No filters. Just real strategy that works.

In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate sits down with Hannah Wilding, the powerhouse behind Bold Bean Co’s killer content strategy. From scaling the brand to 115K+ followers to landing collabs with Jamie Oliver and Tim Spector, Hannah’s approach is proof that content can drive real growth... if you do it right.

Here’s what we cover:

• How Bold Bean built a content machine and what’s fuelling it now
• Instagram vs TikTok vs Email - what’s working now (and what flopped)
• How to turn social followers into customers and email subscribers
• The Bold Bean campaigns that actually moved the needle
• The truth about creators, trends, and what brands often get wrong

If you’re stuck on what to post, tired of chasing engagement, or want your content to actually sell your product – this episode is your permission slip to shake things up.

LINKS & RESOURCES:

• Follow Bold Bean Co on Instagram: @boldbeanco
• Download our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)
• Want help with your content strategy? Book a Strategy Call with Kate
• Or join the Food Marketing Club for weekly support, trend updates & content prompts

Subscribe, share, and tag us @kwmarketinguk if this episode gave you a content breakthrough – we love seeing how you’re fuelling your brand growth.

No fluff. No filters. Just the truth about how email can actually drive revenue for your food brand.

In this episode of Fuelling Foodies: The Food Marketing Podcast, host Kate Williams teams up with Laura and Phoebe from the KW Marketing team to break down what it really takes to make email marketing work.

Forget the outdated advice and overhyped tactics, we’re diving deep into the proven strategies that consistently drive sales for food & drink brands, even when social media isn’t delivering.

Here’s what we cover:

• The money-making email flows you NEED: Welcome sequences, abandoned cart, and post-purchase emails that actually convert.
• How to build a list that buys: Practical tips for pop-ups, checkout opt-ins, and lead magnets that grow a high-quality, engaged list.
• Subject lines, segmentation & CTAs: Quick hacks to boost open rates and click-throughs without spamming your audience.
• Why list quality beats size every time: The real reason you need to clean up your database.
• How to make your email channel a reliable, scalable revenue stream: Even when algorithms and ad costs change.

If your email marketing feels stale or isn’t converting, this episode is your wake-up call. We’ll show you how to build a strategy that gets results and keeps customers coming back for more.

LINKS & RESOURCES:

• Download our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)
• Ready to level up? Join the Food Marketing Club for more email strategies and support.
• Need help with marketing? Book a Strategy Call with Kate

Subscribe, share, and leave us a review if this episode made you rethink your strategy and tag us @kwmarketinguk to join the conversation.

What does it really take to grow a food brand from scratch and challenge the big players on shelf?

In this episode of Fuelling Foodies: The Food Marketing Podcast, we’re joined by Cathy Moseley, founder of Boundless Activated Snacks - a brand that’s tearing up the rulebook on what healthy snacking can look like.

From walking away from a city job to landing listings in Tesco and Waitrose, Cathy’s story is not your typical founder tale. We go deep into the highs, the failures, the learnings, and the bold moves that helped Boundless stand out in a saturated market.

You’ll hear:

• Why challenger brands have to do things differently
• The real story behind Boundless’ failed first attempt at Ocado
• How to understand who your audience really is (and why it’s rarely who you first think)
• Why functional snacking is the future – and how to cut through the noise
• The truth about failure, gut instinct, and why “real” content performs best

This episode is bold, honest, and packed with founder gold.

Whether you’re building your own brand or leveling up your strategy... this one’s for you.

LINKS & RESOURCES:

• Download our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)
• Need help with marketing? Book a Strategy Call with Kate

Subscribe, share, and leave us a review if this episode inspired you, and tag us @kwmarketinguk to join the conversation.

No fluff. No BS. Just the truth about what actually works in food marketing.

In this debut episode of Fuelling Foodies: The Food Marketing Podcast, host Kate Williams and the KW Marketing team are flipping the script on what you think grows a food brand.

From why social media won’t drive direct sales (yep, we said it), to why email marketing is STILL one of the top revenue drivers in 2025 - we’re calling out the myths and sharing the real strategies that scale food & drink businesses online.

You’ll hear:

• Why funnels are everything (and how to get yours working fast)
• The truth about influencer marketing (spoiler: it’s broken)
• Why you need to understand your return on ad spend and where to spend
• What Gen Z is really doing online (hint: they’re not scrolling Instagram)
• And why data is your best friend when it comes to growth

Plus, we share our “why” - why we started this podcast, why we’re obsessed with scaling food brands, and why this is the no-fluff marketing advice you’ve been craving.

If you’re serious about growing your food & drink brand... this is where it starts!

LINKS & RESOURCES:

• Download our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)
• Need help with marketing? Book a Strategy Call with Kate

Subscribe, share, and leave us a review if this episode made you rethink your strategy and tag us @kwmarketinguk to join the conversation.