We hold up a mirror to another important link in the supply chain: us, the consumers. How have our shopping habits changed during the pandemic and will we see lasting effects on trade, thanks in part to technology? The episode features Jessica Moulton, Senior Partner at McKinsey & Company, Sushant Palakurthi Rao of Agility, three stories of consumer woes, and soundbites from the WTO Global Supply Chain Forum. WTO Senior Analyst Emmanuelle Ganne provides key insights.