How do you market a law firm that’s been around for over 100 years without sounding... well, like a law firm?

In this episode, we sit down with Jess, the first-ever Marketing & Culture Manager at Cobb Cole, one of the largest and oldest law firms in Volusia County. She shares how she’s helping a traditional, suit-and-tie firm evolve its voice, connect with the community, and use story-driven content to build trust with clients in every stage of life—from estate planning to business litigation.

We cover:

• Why even “baby attorneys” need to serve in the community

• How she launched 26 internal marketing campaigns (at once)

• What most law firms get wrong about storytelling

• And why vulnerability might be the most important marketing tactic of all
  

If you’re in professional services and want to stop sounding like a billboard from 1998, this one’s for you.

🧠 Great for: Legal marketers, law firm partners, brand managers, and agency leaders

⚖️ Firm: Cobb Cole | https://cobbcole.com

🎬 Produced by: https://paper-jacket.com

📍Filmed in our new DeLand, Florida studio, where espresso-fueled chaos is part of the creative process.

Timestamps

00:00 – Espresso, Anxiety & The Law (Intro)

00:30 – Meet Jess from Cobb Cole

01:00 – What a Marketing & Culture Manager Actually Does

02:00 – Why Cobb Cole Waited 100 Years to Hire One

03:00 – The Struggle of Marketing in a Traditional Law Firm

04:00 – Local Rivalries and Mascot Confessions

05:30 – Jess’s Background: From Yearbook Nerd to UCF Knight

07:00 – Discovering a Passion for Creative Strategy

08:30 – Bringing Startup Energy into a Century-Old Firm

09:00 – Speed Dating with 26 Attorneys (For Research!)

10:00 – What Makes Cobb Cole Different from Other Firms

11:00 – Community Involvement as a Marketing Strategy

12:00 – How Every Attorney Is Required to Give Back

13:30 – Juggling 26 Practice Areas and Personal Brands

14:30 – Why Storytelling Matters (Especially in Law)

15:30 – Advice to Other Law Firms: Be Approachable

16:30 – Ditching the Stuffy Reputation (While Honoring the Legacy)

17:30 – Wrap-Up + Espresso Toast

🎙️ Filmed in our DeLand, Florida studio — this episode is for the builders, the believers, and the business owners trying to do it right, year after year.

In today’s episode, we sit down with Nancy Campbell, owner of Creative Floors, a Central Florida staple that’s been serving homeowners for over 26 years. From surviving recessions and hurricanes to navigating supply chain issues and marketing pivots, Nancy shares what it really takes to build a business that lasts—and why it’s never just about the product.

We dive into:

• The truth about flooring warranties and materials

• Why customer relationships matter after the install

• Her secret to hiring and keeping a loyal team

• The value of quality, both in products and people

Whether you're remodeling your house or trying to scale your business, this episode is packed with wisdom, grit, and straight-up good advice from a woman who’s done the work.

🏠 Serving all of Central Florida & Brevard County

📍 Showrooms in Casselberry & Orlando

🌐 Visit: https://creativefloorsonline.com

🎬 Produced by: https://paper-jacket.com

Timestamps

00:00 – “This Isn’t My Gig… But You Guys Taught Me A Lot”

00:30 – Meet Nancy from Creative Floors

01:30 – From Michigan to Orlando: The Origin Story

03:00 – Starting with One Store, Expanding to Three

04:30 – Why They Chose the Name “Creative Floors”

06:00 – What Makes Creative Floors Different from Big Box Stores

08:30 – Hiring (and Keeping) the Right People for 20+ Years

10:30 – Why Flooring Knowledge Matters Way More Than You Think

13:00 – Tile vs. LVP vs. Laminate: What Nancy Really Recommends

16:00 – Flooring That Raises Your Home Value (and What Doesn’t)

19:00 – How the Business Survived Hurricanes, Recessions, and COVID

22:00 – Old-School Marketing vs. Modern Strategy

24:00 – “You’ve Gotta Spend Money to Make Money”

25:30 – Building a Business with Culture, Product, and Perseverance

27:00 – Cheap Vinyl Flooring: Why She Stopped Selling It

30:00 – Why They Only Carry Products They Trust

32:00 – Central Florida Service Area + In-Home Estimates

33:00 – Big Samples, Not Tiny Swatches

34:00 – Final Cheers & Closing Thoughts

In this episode of the Paper Jacket Podcast, Jeremy sits down with Allan Cagle, co-founder of Atlantic Pipe Services (APS)—a rapidly growing company that's quietly revolutionizing underground infrastructure in the Southeast.

Allan shares how APS went from just two employees to nearly 300 across 7 locations, the lessons he learned scaling a niche business, and why culture, trust, and people matter more than any playbook.

We dive into:

🔹 What APS actually does (and why it’s critical infrastructure work)

🔹 How internal innovation helped them outpace the competition

🔹 Why investing in people—not just performance—is the secret to sustainable growth

🔹 The unexpected link between professional bass fishing and entrepreneurship

🔹 How APS recently closed a record-setting private equity deal

🔹 The importance of being humble, hungry, and willing to train the next generation

This episode is for builders, operators, entrepreneurs, and anyone thinking about what it takes to scale a business that lasts.

💡 Ideal for Industrial, Commercial, Community, and Government entities.

🛠️ Services: Trenchless cleaning, internal inspection, and rehabilitation services for Sanitary Sewer and Storm Water systems

🌐 Learn more: https://atlanticpipe.us

🎬 Produced by: https://paper-jacket.com

𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀

00:00 – “You Can’t Get Experience Without a Chance”

00:30 – Meet Allan Cagle from Atlantic Pipe Services (APS)

01:00 – What APS Does: Cleaning & Rehabbing Underground Pipes

02:30 – Why Trenchless Rehab Saves Time, Money, and Disruption

04:30 – How Allan Entered the Industry at 21

05:30 – From First Employee to Launching APS in 2017

06:30 – Growing from 2 Employees to 300+ Across Florida

08:00 – Building Culture Without Micromanaging

09:30 – Hiring Young Talent and Training from the Ground Up

11:00 – Why APS Avoids “Experienced” Hires

12:00 – The Bass Fishing Story That Shaped Allan’s Leadership

14:00 – Letting Go of Control to Scale Successfully

16:30 – Why Internal Focus Fueled External Growth

18:00 – When Word-of-Mouth Wasn’t Enough

19:00 – Investing in Marketing to Scale Beyond Florida

21:00 – Selling APS to Private Equity at a Record Multiple

23:30 – Creating Career Paths in the Trades

26:00 – Final Thoughts on Humility, Growth, and Legacy

🎙️ Filmed in our DeLand, Florida studio — this episode is a goldmine for business owners, creatives, and marketers trying to keep up with an industry that never stops shifting.

In this episode, we sit down with Mike Carlton, founder of Soda Rocket and longtime creative director of 42nd Street, to unpack 25+ years of hard-earned lessons from the frontlines of design, SEO, branding, and small business marketing.

From his early days sketching Disney characters and hand-painting murals to becoming a digital strategist helping local businesses thrive, Mike shares his brutally honest take on:

• Why AI can't replace real creativity
• How consistency literally saved his life and business
• What most small businesses get dead wrong about SEO
• Why you should market to your neighborhood, not your state

This isn’t just a marketing episode—it’s a masterclass in doing business with heart, strategy, and staying power.

🧠 Ideal for: Small business owners, designers, marketers, brand strategists

🛠️ Services: Branding, local SEO, web, and digital strategy

🌐 Learn more: https://sodarocket.com | https://42st.com

🎬 Produced by: https://paper-jacket.com

Timestamps

00:00 – Start Local, Then Go Wide (SEO + Video Strategy)

00:30 – Welcome to the Show: Meet Mike from Soda Rocket

01:30 – From Murals to Marketing: How It All Began

03:00 – Self-Taught Design Before YouTube Was a Thing

05:00 – DuckTales, Disney, and Creative Influences

06:30 – How Business Card Requests Turned Into SEO Work

08:00 – Early SEO Wins vs. Today’s Reality

10:00 – Social Media's Shifting Role in Marketing

13:00 – Why Consistency Beats Quick Wins

15:00 – The Health Crisis That Changed His Business

16:30 – How Soda Rocket Was Born (and Why It’s Different)

18:00 – The ABCs of Digital Presence Most Businesses Ignore

20:00 – The AI Test: Why You're Not Ranking for "Best [Your Industry]"

22:00 – Task Lists from AI vs. Human Talent

24:00 – Local Marketing Tactics Most People Miss

26:00 – The Power of Showing Up (In-Person + Digitally)

28:00 – Marketing Is Cheaper Than It Used to Be (But Not That Cheap)

30:00 – Real Creativity > Fake AI Logos

32:00 – Using AI as a Tool (Not a Crutch)

34:00 – Top 3 Digital Marketing Tips for Local Businesses

36:00 – Final Thoughts on Blending Strategy with Emotion

38:00 – How to Connect with Mike at Soda Rocket + 42nd Street

In this episode, we talk with 𝗧𝗮𝘆𝗹𝗼𝗿, a professional graphic designer by day and the founder of the quirky, colorful brand 𝗣𝗲𝗰𝘂𝗹𝗶𝗮𝗿 𝗣𝗶𝗿𝗮𝘁𝗲 by night. Tired of corporate design work draining his creativity, Taylor started sketching pirate-themed art and turning it into screen-printed t-shirts, stickers, and pins that are equal parts 𝘱𝘶𝘯𝘬, 𝘱𝘰𝘱, 𝘢𝘯𝘥 𝘱𝘦𝘤𝘶𝘭𝘪𝘢𝘳.

We talk about finding energy when you’re creatively burned out, building a brand that doesn’t feel like work, and why 𝘴𝘰𝘮𝘦𝘵𝘪𝘮𝘦𝘴 𝘺𝘰𝘶 𝘫𝘶𝘴𝘵 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘣𝘦 𝘺𝘰𝘶𝘳 𝘰𝘸𝘯 𝘤𝘭𝘪𝘦𝘯𝘵.

📦 Shop: https://peculiarpirate.com

📱 Follow: @peculiarpirate on Instagram, TikTok & Facebook

🎬 Produced by: https://paper-jacket.com

Timestamps

00:00 – Dad Life, Lawn Work & Dishwasher Training

00:30 – Meet Taylor: Designer by Day, Pirate by Night

01:15 – What Is Peculiar Pirate?

02:00 – Why He Needed a Creative Outlet (Beyond the 9–5)

03:30 – From Screen Printing Failures to Local Wins

04:30 – The Power of Passion Projects That Stay Passion Projects

05:45 – Why Pirates? (Yes, There’s an Obsession)

07:00 – Making Pirate Design Actually Look Cool Again

08:00 – The Peculiar Pirate Logo and Evolving Brand Identity

09:00 – Style Breakdown: Bold, Bright, Playfully Punk

10:30 – How His Personal Style Helped Him Find His Artistic Voice

11:30 – Why He Draws in Procreate & Finalizes in Illustrator

12:30 – How to Buy His Work (Online + Local Pop-Ups)

13:30 – The iPad That Saved His Sanity

15:00 – Late Night Creativity, Couch Vibes, and Cranking Out Art

16:30 – Screen Printing vs. Direct-to-Garment: Quality Wins

18:00 – The Soul of Craftsmanship (Even from Your Garage)

19:00 – Advice to Creatives: You Can Love Your Day Job and Still Make Art

20:00 – Smart TikTok Strategy Using Time-Lapse from Procreate

In this episode, we sit down with 𝗔𝗮𝗿𝗼𝗻 𝗣𝗿𝗶𝗰𝗲, owner of 𝗦𝘂𝗽𝗲𝗿 𝗜𝗻𝘀𝗽𝗲𝗰𝘁𝗶𝗼𝗻 𝗣𝗿𝗼𝘀 and host of the 𝘏𝘢𝘷𝘦 𝘢 𝘚𝘐𝘗 podcast. Aaron shares his journey from insurance inspections to running a trusted home inspection brand, complete with sharp branding, systems, and a strategy most inspectors never touch: real marketing.

We talk about what makes a great inspector (hint: it’s not a magnifying glass in the logo), how to break into a niche industry without cold turkey quitting, and why being rigid kills more deals than bad roofs.

Plus, Aaron shares his honest thoughts on the housing market, entrepreneurship, and what it really takes to build a business that lasts through economic ups and downs.

🧰 Great for: Realtors, home inspectors, real estate investors, small business owners

📍 Based in DeLand, serving all of Volusia County & beyond

🎧 Aaron’s Podcast: Have a SIP on YouTube

🌐 Learn more: https://superinspectionpros.com

🎬 Produced by: https://paper-jacket.com

Timestamps

00:00 – “I Don’t Want to Do the Rest of Today…”

00:30 – Welcome to the DeLand Studio + Meet Aaron

01:30 – About the Have a SIP Podcast

02:30 – The 4AM Hustle Mindset (and Why It Works)

04:00 – From Costco to Contractor: How Aaron Built the Discipline

05:30 – Why He Left Insurance Inspections for Homes

07:00 – Building a Business While Working a Full-Time Side Gig

08:30 – The Licensing & Learning Curve of Home Inspection

10:00 – Why Most Inspectors Don’t Scale (and Why Aaron Tried)

11:30 – The Power of Branding, Clean Design & Google Strategy

13:00 – The Risk-Reward Reality of Entrepreneurship

15:00 – What’s REALLY Happening in the Housing Market Right Now

17:00 – What Makes an Inspector Hard to Work With

18:30 – Delivering News Without Freaking Out the Buyer

20:00 – Mold, Caulk, and How to Not Blow It Out of Proportion

22:00 – Buyer vs. Seller Inspections: Playing Both Sides

23:30 – Coaching Clients Through Risk vs. Value

25:00 – Does Aaron Regret Starting His Business?

26:00 – The ONE Trait Every Entrepreneur Needs to Make It

In this episode, we’re joined by 𝗖𝗶𝗻𝗱𝘆 𝗗𝗮𝗹𝗲𝗰𝗸𝗶, founder of 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝟮 𝗚𝗼, a Flagler-based marketing agency that launched when “social media” was still a brand-new term. With over 13 years in business, Cindy shares how she turned community service into client work, how she navigates the ever-changing marketing landscape, and why being involved is the most underrated growth strategy for local businesses.

From bootstrapping in 2010 to helping clients stay ahead in today’s AI-powered world, Cindy breaks down how she balances faith, philanthropy, and fierce creativity in everything she does.

🍫 Come for the peanut butter, stay for the marketing gold.

🧠 Perfect for: Local business owners, nonprofit leaders, social media managers

🎯 Topics: Cause marketing, social strategy, community engagement, AI tools

🌐 Learn more: https://marketing2go.biz

🎬 Produced by: https://paper-jacket.com

Timestamps

00:00 – Welcome to the DeLand Studio (Peanut Butter + Jesus Edition)

01:30 – Meet Cindy Dalecki from Marketing 2 Go

03:00 – From Layoff to Launch: How the Business Began

05:00 – Helping Local Governments and Cities Go Social

07:00 – Training, Coaching, and DIY Content Creation

08:30 – What’s Changed Most in 13 Years of Marketing

10:00 – Cindy’s Favorite Platforms and Tools

11:30 – Building Strategy With AI + Keeping It Human

13:00 – Early Facebook Hacks & Flagler Beach Museum Stories

14:30 – How Cindy Attracts Clients Through Giving

16:00 – Deep Rotary, United Way & Nonprofit Involvement

17:30 – Giving Back Creatively (Like Pizza for a Cause!)

19:00 – How Anyone Can Start Serving Their Community

21:00 – “I Keep Baby Jesuses in My Briefcase” – A True Quote

22:30 – Advice to Small Business Owners: Do THIS First

24:00 – The Power of Being Visible, Even Before You’re Ready

25:30 – Faith, Business & Not Being a Jerk Online

26:30 – Final Cheers with Chocolate + Marketing Wisdom

This episode features Kyle Hays, co-founder of Andrew & West, a firm that offers fractional executive leadership for small to mid-sized businesses that are stuck and scaling at the same time.

Kyle unpacks the difference between marketing and advertising (spoiler: it’s huge), explains why ROI isn’t always linear, and breaks down why most business owners hit a ceiling they can’t get past. Whether you're a $2M startup or a $60M company running on fumes, Kyle shares what it takes to actually scale without burning out.

This one's packed with practical insights, real-world analogies (including one about tires), and a reality check for anyone who thinks they can “just hire a young person for social.”

🧠 Great for: Business owners, COOs, marketers, startup founders

📊 Services: Fractional CMO, CRO, CEO coaching, marketing team audits

🌐 Learn more: https://www.andrewandwest.com

🎬 Produced by: https://paper-jacket.com

If you’ve ever wanted to make a difference but didn’t know where to start, this episode is for you.

We sit down with Ben Collins, Philanthropy Advisor at the Community Foundation, to talk about the often-misunderstood world of charitable giving, legacy planning, and nonprofit matchmaking.

Ben—a former pastor turned philanthropic strategist—shares how he helps donors solve real problems in their communities by connecting them with vetted, local nonprofits. His mission? Help people step outside their own “tribes” and give with clarity, confidence, and purpose.

We cover everything from estate gifts and wealth transfer to storytelling, marketing, and building trust with donors. Whether you're a nonprofit leader, donor, or just someone who wants to give wisely—this is a must-listen.

🫶 For: Nonprofits, financial advisors, donors, estate planners

📊 Community Foundation manages $20M+ in local assets

🌐 Learn more: https://foundation.unitedwayvfc.org/

🎬 Produced by: https://paper-jacket.com

Timestamps

00:00 – Opening Thoughts: “What Are We Selling?”

00:20 – Intro: Meet Ben Collins from the Community Foundation

01:00 – From Pastor to Philanthropy Advisor

02:00 – Helping People Think Beyond Their Tribe

03:30 – Why Ben Cares Deeply About the Common Good

04:30 – What the Community Foundation Actually Does

05:30 – How They Match Donors to Real Local Needs

06:30 – $20 Million Managed for the Public Good

07:30 – Why More People Should Know This Exists

08:30 – Are There Many People Like Ben? (Short Answer: No.)

09:45 – Talking to Donors About Legacy and Mortality

10:30 – Estate Planning, Giving, and the Real Conversations

12:00 – Why Storytelling Is the Real Product

13:30 – The “Donor as Hero” Framework

15:00 – How Marketing & Messaging Got Cleaned Up

17:00 – What Problems Are Donors Actually Trying to Solve?

18:00 – How the Foundation Reduces Risk for Donors

19:30 – The Two Reasons People Start Nonprofits

20:30 – How Even Small Donors Can Leave Massive Impact

21:30 – Final Thoughts: Why Ben’s Role Matters

In this episode, we sit down with cybersecurity expert Natalie Suarez from Trumbull Tech to talk about a massive blind spot for small businesses: cyber threats.

From fake employees using deepfakes to North Korean hackers infiltrating U.S. companies, this episode isn’t fearmongering—it’s your wake-up call. If you're a small business with even one computer, you're already a target.

We dig into:

• Real-life scams that take down businesses
• How to protect your Office365 and client data
• The exact mistakes most small companies make
• Why churches, solopreneurs, and startups are often the most vulnerable

Natalie also shares her journey from engineering student and single mom to working with defense contractors and high-level threat intelligence teams—and why she’s chosen to champion small businesses now.

📍Filmed in DeLand, Florida
🖥️ Perfect for: Small business owners, churches, med offices, law firms
🌐 Learn more: https://www.trumbull.tech
🎥 Produced by: https://www.paper-jacket.com

Timestamps
00:00 – North Korean Hackers & the Rise of Deepfake Applicants
00:10 – Welcome Back! First Episode in Our DeLand Studio
01:00 – Meet Natalie from Trumbull Tech
02:00 – What Small Businesses Don’t Know About Cybersecurity
03:00 – Business Email Compromise (BEC) Scams Explained
04:30 – The Gift Card Scam (Still Happens!)
05:45 – Social Engineering: How Vacation Posts Lead to Fraud
07:00 – Remote Employees and Identity Fakes
08:30 – Why Small Biz is the #1 Target for Cyberattacks
09:30 – What Happens After You Click the Wrong Link
10:30 – Emergency Response: What Trumbull Tech Does in a Crisis
12:00 – Your Clients Are at Risk Too
13:00 – Creating a Simple Cyber Incident Plan
14:00 – Natalie’s Story: From Tech Nerd to Cyber Strategist
16:00 – Working with Defense Contractors & Startups
17:00 – Making Cyber Simple, Not Scary
18:00 – Why She Loves Mentoring Young Women in Tech
19:30 – Enterprise-Grade Tools for Mom & Pop Shops
21:00 – Why Most IT Companies Won’t Touch Businesses Under 5 Employees
22:00 – Trumbull Tech’s Uncommon Advantage
23:00 – Yes, Even You Need Compliance & Policy
24:30 – Final Pitch: Let’s Just Start with a Conversation

Excerpt for Social / Podcast Feed

“It’s not if you’ll get attacked—it’s when. Most small businesses don’t survive it. That’s why we’re here.” – Natalie Suarez, Trumbull Tech