When you visit the beach, walk through a park, or drive past a construction site, you probably don’t think about the businesses that make those places function.

But companies like 𝗖𝗙𝗕 𝗢𝘂𝘁𝗱𝗼𝗼𝗿𝘀 are the reason everything runs smoothly.

In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, we sit down with 𝗔𝗺𝗮𝗻𝗱𝗮 𝗳𝗿𝗼𝗺 𝗖𝗙𝗕 𝗢𝘂𝘁𝗱𝗼𝗼𝗿𝘀 to talk about the behind-the-scenes work that keeps 𝗩𝗼𝗹𝘂𝘀𝗶𝗮 𝗖𝗼𝘂𝗻𝘁𝘆 𝗯𝗲𝗮𝗰𝗵𝗲𝘀, 𝗰𝗼𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝗼𝗻 𝘀𝗶𝘁𝗲𝘀, 𝗮𝗻𝗱 𝗹𝗼𝗰𝗮𝗹 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁𝗹𝘆.CFB Outdoors provides everything from 𝗮𝗴𝗴𝗿𝗲𝗴𝗮𝘁𝗲𝘀, 𝗱𝘂𝗺𝗽𝘀𝘁𝗲𝗿𝘀, 𝗮𝗻𝗱 𝗽𝗼𝗿𝘁𝗮 𝗽𝗼𝘁𝘁𝗶𝗲𝘀 𝘁𝗼 𝗹𝗮𝗻𝗱 𝗰𝗹𝗲𝗮𝗿𝗶𝗻𝗴, 𝗱𝗲𝗺𝗼𝗹𝗶𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗯𝗲𝗮𝗰𝗵 𝗺𝗮𝗶𝗻𝘁𝗲𝗻𝗮𝗻𝗰𝗲—making them the quiet backbone behind countless projects across Central Florida.

Amanda shares:

• How the business grew from hauling loads to managing multiple service lines

• What it’s like maintaining 𝟯𝟲 𝗺𝗶𝗹𝗲𝘀 𝗼𝗳 𝗱𝗿𝗶𝘃𝗮𝗯𝗹𝗲 𝗯𝗲𝗮𝗰𝗵 𝗶𝗻 𝗩𝗼𝗹𝘂𝘀𝗶𝗮 𝗖𝗼𝘂𝗻𝘁𝘆

• Why reliability and reputation matter in the construction industry

• How husband-and-wife leadership helped grow the company sustainably

• The importance of building a team that stays for years

If you’ve ever wondered who keeps beaches clean, construction sites supplied, and projects moving on schedule, this episode gives you a look behind the curtain.

📍Filmed at 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁’𝘀 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝘀𝘁𝘂𝗱𝗶𝗼 𝗶𝗻 𝗗𝗲𝗟𝗮𝗻𝗱, 𝗙𝗹𝗼𝗿𝗶𝗱𝗮, where local business leaders share the real stories behind building companies in our community.

🌐 Learn more about CFB Outdoors: https://cfboutdoors.net📞 Office: (386) 774-2056🎬 Produced by: https://paper-jacket.com

𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀

00:00 – Meet Amanda from CFB Outdoors

00:30 – What CFB Outdoors Actually Does

01:30 – Aggregates, Dumpsters, Porta Potties & More

02:30 – How the Business First Started

04:00 – Recycling Concrete from Storm-Damaged Seawalls

05:30 – Maintaining 36 Miles of Volusia County Beaches

07:00 – How the Company Won Its First County Contract

08:30 – Growing Through Municipal Projects

10:00 – When Amanda Joined the Business Full Time

11:30 – Managing Different Teams and Work Schedules

13:00 – Why CFB Invested in Building a Brand

14:30 – Expanding into Porta Potties and Event Services

16:00 – The Power of Reputation in Construction

17:30 – Advice for Entrepreneurs Growing a Business

18:45 – Why Loving the Work Matters

19:30 – The Team Effort Behind Major Beach Events

20:30 – How to Contact CFB Outdoors

Most ad agencies promise the world.

Leads. Growth. ROI. Overnight success.

But the truth is, a lot of advertising agencies are built on 𝘀𝗵𝗼𝗿𝘁-𝘁𝗲𝗿𝗺 𝘁𝗮𝗰𝘁𝗶𝗰𝘀, 𝗹𝗼𝘄-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗰𝗼𝗻𝘁𝗲𝗻𝘁, 𝗮𝗻𝗱 𝗯𝗶𝗴 𝗽𝗿𝗼𝗺𝗶𝘀𝗲𝘀 𝘁𝗵𝗮𝘁 𝗿𝗮𝗿𝗲𝗹𝘆 𝘁𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗲 𝗶𝗻𝘁𝗼 𝗿𝗲𝗮𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗿𝗼𝘄𝘁𝗵.

That’s exactly why 𝗔𝗪𝗪 𝗔𝗴𝗲𝗻𝗰𝘆 was created.

In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, we sit down with 𝗝𝗼𝘀𝗵𝘂𝗮 𝗛𝗮𝘆𝘀, CEO of 𝗔𝗪𝗪 𝗔𝗴𝗲𝗻𝗰𝘆, to introduce a new advertising model designed specifically for modern businesses.

Josh explains:

• Why traditional advertising often fails small and mid-sized companies

• The difference between 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘃𝘀. 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 (and why you need both)

• How AWW combines 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗵𝗶𝗴𝗵-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝘃𝗶𝗱𝗲𝗼 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗽𝗮𝗶𝗱 𝗺𝗲𝗱𝗶𝗮 into one cohesive system

• Why the agency produces 𝟭𝟮𝟬+ 𝗽𝗶𝗲𝗰𝗲𝘀 𝗼𝗳 𝘃𝗶𝗱𝗲𝗼 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝗻 𝗷𝘂𝘀𝘁 𝘁𝘄𝗼 𝗱𝗮𝘆𝘀

• How businesses can generate new leads while still building long-term brand momentum

This episode is a behind-the-scenes look at the philosophy, strategy, and systems that power 𝗔𝗪𝗪 𝗔𝗴𝗲𝗻𝗰𝘆.

If you’re a business owner wondering whether advertising actually works—or how to do it without wasting money—this conversation will help you see it differently.

🚀 Learn more about AWW Agency: https://aww.agency
🎬 Podcast produced by: https://paper-jacket.com

📍This episode was filmed at 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁’𝘀 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝘀𝘁𝘂𝗱𝗶𝗼 𝗶𝗻 𝗗𝗲𝗟𝗮𝗻𝗱, 𝗙𝗹𝗼𝗿𝗶𝗱𝗮, where entrepreneurs, creators, and business leaders share the real stories behind building brands and growing businesses.

𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀
00:00 – Why We Started AWW Agency
00:30 – Meet Joshua Hays, CEO of AWW
01:30 – The Real Difference Between Marketing and Advertising
04:00 – Why Most Ad Agencies Fail Their Clients
07:00 – The Problem With Short-Term Advertising Strategies
09:30 – Why Social Media Advertising Changed After COVID
11:30 – The Philosophy Behind AWW Agency
13:30 – The Strategy Blueprint: Building the Foundation
15:00 – Creating 120+ Pieces of Video Content in Two Days
17:30 – Why Video Is the Core of Modern Advertising
19:30 – Connecting Ads, Organic Content, and Customer Journeys
22:00 – Why AWW Runs Campaigns on “Autopilot” for Clients
24:30 – A Real Client Case Study
28:00 – How Consistent Advertising Builds Market Awareness
31:00 – The “Cake vs Icing” Analogy for Marketing and Ads
35:00 – Who AWW Agency Is Built For

Meet 𝗧𝗮𝘆𝗹𝗼𝗿 𝗥𝗼𝗱𝗿𝗶𝗴𝘂𝗲𝘇—aka 𝗖𝗼𝗮𝗰𝗵 𝗧𝗮𝘇—a creative strategist, fitness entrepreneur, and marketing consultant who helps indie game developers do what most never figure out: actually launch a game like a business.

In this episode, Taylor shares his journey from personal trainer to graphic designer to full-time marketing guide for small and scrappy game studios. He’s on a mission to help developers avoid the nightmare scenario: spending years (and life savings) building a game no one buys.

We cover:

- Why “just make a great game” isn’t a real strategy

- The business basics most creatives skip (and why it’s dangerous)

- The value of choosing a smart release date in a crowded market

- How to build a long-term career, not just a one-hit wonder

If you’re a solo developer, creative entrepreneur, or someone trying to turn passion into profession, this episode is packed with both encouragement and hard truth.

🎮 Audience: Indie game developers, small teams, creative freelancers, dreamers

🚀 Website: https://emberforgefl.com

💼 Connect on LinkedIn: Coach Taz (Taylor Rodriguez)

🎬 Produced by: https://paper-jacket.com

📍Filmed in our 𝗗𝗲𝗟𝗮𝗻𝗱, 𝗙𝗹𝗼𝗿𝗶𝗱𝗮 𝘀𝘁𝘂𝗱𝗶𝗼, where ideas get built with grit and great coffee.

𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀

00:00 – Intro: Turning Struggles Into Strategy

01:00 – Who Is Coach Taz? From Fitness to Design to Game Devs

02:30 – Why He Helps Indie Developers Market Better

04:00 – What Game Devs (and Creatives) Don’t Know About Business

06:30 – Protecting the Dream by Grounding It in Reality

08:00 – How Taz Guides Clients Through the Launch Process

10:00 – Budget, Branding, and Starting a Studio the Right Way

12:00 – Building a Marketing Plan 12–18 Months Out

13:30 – Standing Out in a Market with 40+ Games Launching Daily

15:00 – Passion + Practicality = Sustainable Careers

17:00 – What It Took to Transition into the Gaming Space

19:00 – Failing Fast, Listening Hard, and Pivoting Smart

20:00 – The Real Needs of Small Studios: Trust + Guidance

21:00 – How to Connect with Coach Taz

This episode dives deep into the intersection of art, psychology, and empowerment with 𝗦𝗮𝗺𝗮𝗻𝘁𝗵𝗮 and 𝗦𝘁𝗲𝘃𝗲𝗻 of 𝗟𝘂𝗻𝗮𝗿 𝗦𝘁𝘂𝗱𝗶𝗼𝘀—a full-service photography studio based in New Smyrna Beach, Florida.Specializing in 𝗯𝗼𝘂𝗱𝗼𝗶𝗿, 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗵𝗲𝗮𝗱𝘀𝗵𝗼𝘁𝘀, Samantha shares how boudoir photography became a powerful tool not just for beauty, but for healing, confidence, and transformation. From pre-law to published author to empowering women through lens and light, her story is as inspiring as the sessions she leads.Steven joins later in the episode to unpack the psychology of portrait photography and how real connection—not just lighting and lenses—makes all the difference.This one is full of real talk, creative insight, and heart.🔗 Explore their work: https://lunarstudionsb.com👥 Private VIP Boudoir Group (women only): Link via website📍Based in New Smyrna Beach, FL — Now booking 𝘄𝗼𝗿𝗹𝗱𝘄𝗶𝗱𝗲: Costa Rica, Iceland, NOLA & more🎬 Produced by: https://paper-jacket.com📌 Filmed in our DeLand, Florida studio, where story, strategy, and espresso collide.
𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀00:00 – Photographers = Therapists + Artists + Strategists00:30 – Meet Samantha & Steven from Lunar Studios01:00 – What Is Boudoir Photography Really About?02:00 – The Empowerment Experience (Not Just Pretty Pictures)03:00 – Masterminds, Portugal Prints & Building a Boudoir Business04:30 – From Nervous to Glowing: The Before & After06:00 – Why Most Clients Are Divorcees, Not Brides07:00 – Real-Time Reveals: No Retouching Magic Tricks09:00 – Modeling Background → Better Posing & Coaching10:30 – How Photography Saved Their Lives12:00 – The Power of One-on-One Studio Work13:00 – Branding vs. Headshots (And Why It Matters)15:00 – Burn & Shoot? No Thanks.17:00 – Why "Quick Headshots" Don’t Work19:30 – Posing, Comfort, and Personalization21:00 – Connection Over Equipment: Steven’s Philosophy23:00 – Investing in Photography = Investing in Yourself25:00 – Why You Should Never Cut Marketing in a Slow Season26:30 – International Boudoir Shoots: Costa Rica, Iceland, NOLA27:30 – How to Book + Why Some Photos Stay Private28:00 – Final Thoughts on Beauty, Business & Purpose

Most people think travel agents are outdated. Karolina Guilcapi is here to prove them wrong—with flavor.

As the founder of Sated Ventures, Karolina specializes in culinary anthropology—designing immersive food-forward travel experiences across Latin America. But this conversation goes far beyond ceviche and snorkel trips. She breaks down how she turned a niche passion into a thriving business, why AI can't replace real travel planning, and how sales isn't about selling—it's about connecting.

Whether you're a foodie family looking to explore Peru or a small business owner trying to make sales without the sleaze, Karolina brings wisdom, humor, and serious world-travel credibility.

🧭 For: Foodies, families, entrepreneurs, travel junkies, and cultural explorers

🌎 Destinations: Peru, Belize, Costa Rica, Galápagos, Ecuador, Patagonia & more

📘 Coming soon: Passport to Sales – her new book on relationship-based selling

🌐 Learn more: https://satedventures.com

🎬 Produced by: https://paper-jacket.com

📍 Filmed in our DeLand, Florida studio, where the water bottles are chilled and the travel dreams are spicy.

Timestamps

00:00 – Peru Has 5 of the World’s Top Restaurants (Yes, Really)

00:30 – Meet Karolina: Culinary Travel Designer & Sales Coach

01:00 – What Is “Culinary Anthropology”?

02:00 – Why Belize Is the Ultimate Family Adventure Destination

04:00 – Shark Alley & Snorkeling Stories Gone Slightly Wrong

06:00 – Karolina’s Jungle Obsession (Brooklyn to Guatemala)

07:30 – Building a Business Around Latin Culture + Cuisine

09:00 – From Selling Trips to Making Transformational Connections

10:30 – How 80% of Her Clients Are Repeat or Referral

11:30 – Why She Wrote a Book on Sales (Coming Soon)

13:00 – You're Not a Salesperson—You're a Problem Solver

14:00 – Niching Down Is the Key to Scaling Up

15:30 – COVID, Pivoting, and Launching a Business in Chaos

17:00 – Why the Internet Made Travel Agents Cool Again

19:00 – Why AI Can't Replace Local Expertise

21:00 – Who Sated Ventures Is For (And Who It's Not)

23:00 – How She Uses Zoom Videos to Close More Trips

24:30 – Book Preview: Passport to Sales

25:30 – Final Thoughts on Legacy, Family, and the Power of Planning

How do you market a law firm that’s been around for over 100 years without sounding... well, like a law firm?

In this episode, we sit down with Jess, the first-ever Marketing & Culture Manager at Cobb Cole, one of the largest and oldest law firms in Volusia County. She shares how she’s helping a traditional, suit-and-tie firm evolve its voice, connect with the community, and use story-driven content to build trust with clients in every stage of life—from estate planning to business litigation.

We cover:

• Why even “baby attorneys” need to serve in the community

• How she launched 26 internal marketing campaigns (at once)

• What most law firms get wrong about storytelling

• And why vulnerability might be the most important marketing tactic of all
  

If you’re in professional services and want to stop sounding like a billboard from 1998, this one’s for you.

🧠 Great for: Legal marketers, law firm partners, brand managers, and agency leaders

⚖️ Firm: Cobb Cole | https://cobbcole.com

🎬 Produced by: https://paper-jacket.com

📍Filmed in our new DeLand, Florida studio, where espresso-fueled chaos is part of the creative process.

Timestamps

00:00 – Espresso, Anxiety & The Law (Intro)

00:30 – Meet Jess from Cobb Cole

01:00 – What a Marketing & Culture Manager Actually Does

02:00 – Why Cobb Cole Waited 100 Years to Hire One

03:00 – The Struggle of Marketing in a Traditional Law Firm

04:00 – Local Rivalries and Mascot Confessions

05:30 – Jess’s Background: From Yearbook Nerd to UCF Knight

07:00 – Discovering a Passion for Creative Strategy

08:30 – Bringing Startup Energy into a Century-Old Firm

09:00 – Speed Dating with 26 Attorneys (For Research!)

10:00 – What Makes Cobb Cole Different from Other Firms

11:00 – Community Involvement as a Marketing Strategy

12:00 – How Every Attorney Is Required to Give Back

13:30 – Juggling 26 Practice Areas and Personal Brands

14:30 – Why Storytelling Matters (Especially in Law)

15:30 – Advice to Other Law Firms: Be Approachable

16:30 – Ditching the Stuffy Reputation (While Honoring the Legacy)

17:30 – Wrap-Up + Espresso Toast

🎙️ Filmed in our DeLand, Florida studio — this episode is for the builders, the believers, and the business owners trying to do it right, year after year.

In today’s episode, we sit down with Nancy Campbell, owner of Creative Floors, a Central Florida staple that’s been serving homeowners for over 26 years. From surviving recessions and hurricanes to navigating supply chain issues and marketing pivots, Nancy shares what it really takes to build a business that lasts—and why it’s never just about the product.

We dive into:

• The truth about flooring warranties and materials

• Why customer relationships matter after the install

• Her secret to hiring and keeping a loyal team

• The value of quality, both in products and people

Whether you're remodeling your house or trying to scale your business, this episode is packed with wisdom, grit, and straight-up good advice from a woman who’s done the work.

🏠 Serving all of Central Florida & Brevard County

📍 Showrooms in Casselberry & Orlando

🌐 Visit: https://creativefloorsonline.com

🎬 Produced by: https://paper-jacket.com

Timestamps

00:00 – “This Isn’t My Gig… But You Guys Taught Me A Lot”

00:30 – Meet Nancy from Creative Floors

01:30 – From Michigan to Orlando: The Origin Story

03:00 – Starting with One Store, Expanding to Three

04:30 – Why They Chose the Name “Creative Floors”

06:00 – What Makes Creative Floors Different from Big Box Stores

08:30 – Hiring (and Keeping) the Right People for 20+ Years

10:30 – Why Flooring Knowledge Matters Way More Than You Think

13:00 – Tile vs. LVP vs. Laminate: What Nancy Really Recommends

16:00 – Flooring That Raises Your Home Value (and What Doesn’t)

19:00 – How the Business Survived Hurricanes, Recessions, and COVID

22:00 – Old-School Marketing vs. Modern Strategy

24:00 – “You’ve Gotta Spend Money to Make Money”

25:30 – Building a Business with Culture, Product, and Perseverance

27:00 – Cheap Vinyl Flooring: Why She Stopped Selling It

30:00 – Why They Only Carry Products They Trust

32:00 – Central Florida Service Area + In-Home Estimates

33:00 – Big Samples, Not Tiny Swatches

34:00 – Final Cheers & Closing Thoughts

In this episode of the Paper Jacket Podcast, Jeremy sits down with Allan Cagle, co-founder of Atlantic Pipe Services (APS)—a rapidly growing company that's quietly revolutionizing underground infrastructure in the Southeast.

Allan shares how APS went from just two employees to nearly 300 across 7 locations, the lessons he learned scaling a niche business, and why culture, trust, and people matter more than any playbook.

We dive into:

🔹 What APS actually does (and why it’s critical infrastructure work)

🔹 How internal innovation helped them outpace the competition

🔹 Why investing in people—not just performance—is the secret to sustainable growth

🔹 The unexpected link between professional bass fishing and entrepreneurship

🔹 How APS recently closed a record-setting private equity deal

🔹 The importance of being humble, hungry, and willing to train the next generation

This episode is for builders, operators, entrepreneurs, and anyone thinking about what it takes to scale a business that lasts.

💡 Ideal for Industrial, Commercial, Community, and Government entities.

🛠️ Services: Trenchless cleaning, internal inspection, and rehabilitation services for Sanitary Sewer and Storm Water systems

🌐 Learn more: https://atlanticpipe.us

🎬 Produced by: https://paper-jacket.com

𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀

00:00 – “You Can’t Get Experience Without a Chance”

00:30 – Meet Allan Cagle from Atlantic Pipe Services (APS)

01:00 – What APS Does: Cleaning & Rehabbing Underground Pipes

02:30 – Why Trenchless Rehab Saves Time, Money, and Disruption

04:30 – How Allan Entered the Industry at 21

05:30 – From First Employee to Launching APS in 2017

06:30 – Growing from 2 Employees to 300+ Across Florida

08:00 – Building Culture Without Micromanaging

09:30 – Hiring Young Talent and Training from the Ground Up

11:00 – Why APS Avoids “Experienced” Hires

12:00 – The Bass Fishing Story That Shaped Allan’s Leadership

14:00 – Letting Go of Control to Scale Successfully

16:30 – Why Internal Focus Fueled External Growth

18:00 – When Word-of-Mouth Wasn’t Enough

19:00 – Investing in Marketing to Scale Beyond Florida

21:00 – Selling APS to Private Equity at a Record Multiple

23:30 – Creating Career Paths in the Trades

26:00 – Final Thoughts on Humility, Growth, and Legacy

🎙️ Filmed in our DeLand, Florida studio — this episode is a goldmine for business owners, creatives, and marketers trying to keep up with an industry that never stops shifting.

In this episode, we sit down with Mike Carlton, founder of Soda Rocket and longtime creative director of 42nd Street, to unpack 25+ years of hard-earned lessons from the frontlines of design, SEO, branding, and small business marketing.

From his early days sketching Disney characters and hand-painting murals to becoming a digital strategist helping local businesses thrive, Mike shares his brutally honest take on:

• Why AI can't replace real creativity
• How consistency literally saved his life and business
• What most small businesses get dead wrong about SEO
• Why you should market to your neighborhood, not your state

This isn’t just a marketing episode—it’s a masterclass in doing business with heart, strategy, and staying power.

🧠 Ideal for: Small business owners, designers, marketers, brand strategists

🛠️ Services: Branding, local SEO, web, and digital strategy

🌐 Learn more: https://sodarocket.com | https://42st.com

🎬 Produced by: https://paper-jacket.com

Timestamps

00:00 – Start Local, Then Go Wide (SEO + Video Strategy)

00:30 – Welcome to the Show: Meet Mike from Soda Rocket

01:30 – From Murals to Marketing: How It All Began

03:00 – Self-Taught Design Before YouTube Was a Thing

05:00 – DuckTales, Disney, and Creative Influences

06:30 – How Business Card Requests Turned Into SEO Work

08:00 – Early SEO Wins vs. Today’s Reality

10:00 – Social Media's Shifting Role in Marketing

13:00 – Why Consistency Beats Quick Wins

15:00 – The Health Crisis That Changed His Business

16:30 – How Soda Rocket Was Born (and Why It’s Different)

18:00 – The ABCs of Digital Presence Most Businesses Ignore

20:00 – The AI Test: Why You're Not Ranking for "Best [Your Industry]"

22:00 – Task Lists from AI vs. Human Talent

24:00 – Local Marketing Tactics Most People Miss

26:00 – The Power of Showing Up (In-Person + Digitally)

28:00 – Marketing Is Cheaper Than It Used to Be (But Not That Cheap)

30:00 – Real Creativity > Fake AI Logos

32:00 – Using AI as a Tool (Not a Crutch)

34:00 – Top 3 Digital Marketing Tips for Local Businesses

36:00 – Final Thoughts on Blending Strategy with Emotion

38:00 – How to Connect with Mike at Soda Rocket + 42nd Street

In this episode, we talk with 𝗧𝗮𝘆𝗹𝗼𝗿, a professional graphic designer by day and the founder of the quirky, colorful brand 𝗣𝗲𝗰𝘂𝗹𝗶𝗮𝗿 𝗣𝗶𝗿𝗮𝘁𝗲 by night. Tired of corporate design work draining his creativity, Taylor started sketching pirate-themed art and turning it into screen-printed t-shirts, stickers, and pins that are equal parts 𝘱𝘶𝘯𝘬, 𝘱𝘰𝘱, 𝘢𝘯𝘥 𝘱𝘦𝘤𝘶𝘭𝘪𝘢𝘳.

We talk about finding energy when you’re creatively burned out, building a brand that doesn’t feel like work, and why 𝘴𝘰𝘮𝘦𝘵𝘪𝘮𝘦𝘴 𝘺𝘰𝘶 𝘫𝘶𝘴𝘵 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘣𝘦 𝘺𝘰𝘶𝘳 𝘰𝘸𝘯 𝘤𝘭𝘪𝘦𝘯𝘵.

📦 Shop: https://peculiarpirate.com

📱 Follow: @peculiarpirate on Instagram, TikTok & Facebook

🎬 Produced by: https://paper-jacket.com

Timestamps

00:00 – Dad Life, Lawn Work & Dishwasher Training

00:30 – Meet Taylor: Designer by Day, Pirate by Night

01:15 – What Is Peculiar Pirate?

02:00 – Why He Needed a Creative Outlet (Beyond the 9–5)

03:30 – From Screen Printing Failures to Local Wins

04:30 – The Power of Passion Projects That Stay Passion Projects

05:45 – Why Pirates? (Yes, There’s an Obsession)

07:00 – Making Pirate Design Actually Look Cool Again

08:00 – The Peculiar Pirate Logo and Evolving Brand Identity

09:00 – Style Breakdown: Bold, Bright, Playfully Punk

10:30 – How His Personal Style Helped Him Find His Artistic Voice

11:30 – Why He Draws in Procreate & Finalizes in Illustrator

12:30 – How to Buy His Work (Online + Local Pop-Ups)

13:30 – The iPad That Saved His Sanity

15:00 – Late Night Creativity, Couch Vibes, and Cranking Out Art

16:30 – Screen Printing vs. Direct-to-Garment: Quality Wins

18:00 – The Soul of Craftsmanship (Even from Your Garage)

19:00 – Advice to Creatives: You Can Love Your Day Job and Still Make Art

20:00 – Smart TikTok Strategy Using Time-Lapse from Procreate