Most people think dentists just fix teeth.

But what if your dentist could actually help you sleep better, breathe better, and live longer?

In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 we sit down with Dr. Shaunda Kelly, an oral and maxillofacial surgeon and founder of Surgical & Sleep Solutions in Orange City, Florida.

Dr. Kelly shares how her practice goes far beyond traditional dentistry—offering advanced solutions for sleep apnea, dental implants, full-mouth reconstruction, and overall health.

We dive into:

• What sleep apnea actually is (and why it’s more dangerous than you think)

• Alternatives to CPAP machines that most people don’t know about

• How oral health directly impacts your heart, brain, and overall wellness

• The journey from surgeon and professor to entrepreneur and practice owner

• What it takes to rebuild a business after a major setback (like a hurricane)

• Why prevention is the most important part of healthcare

If you (or someone you love) struggles with sleep, fatigue, or dental health—this episode could open your eyes to solutions you didn’t know existed.

📍Filmed at 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁’𝘀 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝘀𝘁𝘂𝗱𝗶𝗼 𝗶𝗻 𝗗𝗲𝗟𝗮𝗻𝗱, 𝗙𝗹𝗼𝗿𝗶𝗱𝗮, featuring local experts making a real impact in our community.

🦷 Surgical & Sleep Solutions📍 400 Treemont Drive, Orange City, FL📞 (386) 837-1236📧 [email protected]

🎬 Produced by: https://paper-jacket.com

𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀

00:00 – Why Sleep Apnea Is a Bigger Problem Than You Think

00:30 – Meet Dr. Shonda Kelly

01:30 – What an Oral & Maxillofacial Surgeon Actually Does

03:00 – The Link Between Sleep, Oxygen, and Overall Health

05:00 – Why CPAP Machines Don’t Work for Everyone

06:30 – Alternative Sleep Apnea Treatments Explained

08:30 – How Dentistry Impacts Your Entire Body

10:00 – From Professor to Practice Owner

12:00 – Why Dr. Kelly Chose Orange City

13:30 – The Reality of Starting a Business in Healthcare

15:00 – Rebuilding After a Hurricane

16:30 – The Power of Community Support

18:00 – Preventative Care vs Reactive Healthcare

19:30 – When You Should See a Specialist

21:00 – How to Contact Dr. Kelly

DeLand wasn’t always “cool.”

But entrepreneurs like 𝗧𝗮𝘆𝗹𝗼𝗿 𝗕𝗮𝘀𝘀 are a big reason it is now.

In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, we sit down with Taylor—owner of 𝗕𝗮𝗸𝗲 𝗖𝗵𝗼𝗽 and multiple restaurant concepts in downtown DeLand—to talk about what it really takes to build a restaurant brand and help shape an entire community.

From starting Bake Chop at 25 to now operating 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗿𝗲𝘀𝘁𝗮𝘂𝗿𝗮𝗻𝘁𝘀, 𝗮 𝗰𝗮𝘁𝗲𝗿𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗮𝗻𝘆, 𝗮𝗻𝗱 𝗮 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝗹𝗼𝗰𝗮𝗹 𝗯𝗿𝗮𝗻𝗱, Taylor shares how she built her business around 𝗽𝗲𝗼𝗽𝗹𝗲, 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆, 𝗮𝗻𝗱 𝗱𝗼𝗶𝗻𝗴 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝗵𝗲 𝗵𝗮𝗿𝗱 (𝗯𝘂𝘁 𝗿𝗶𝗴𝗵𝘁) 𝘄𝗮𝘆.

We dive into:

• How Bake Chop became a 𝟭𝟬-𝘆𝗲𝗮𝗿 𝗹𝗼𝗰𝗮𝗹 𝘀𝘁𝗮𝗽𝗹𝗲

• Why 𝘀𝗰𝗿𝗮𝘁𝗰𝗵-𝗺𝗮𝗱𝗲 𝗳𝗼𝗼𝗱 𝗮𝗻𝗱 𝘁𝗲𝗮𝗺 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 matter more than shortcuts

• The reality of running multiple restaurants (and why it’s one of the hardest industries)

• How DeLand evolved from a “ghost town” to a growing destination

• Taylor’s mission to bring 𝗹𝗶𝗳𝗲 𝗯𝗮𝗰𝗸 𝘁𝗼 𝗱𝗼𝘄𝗻𝘁𝗼𝘄𝗻 𝗗𝗲𝗟𝗮𝗻𝗱 𝗼𝗻 𝗦𝘂𝗻𝗱𝗮𝘆𝘀

• Why building a great team is the real secret behind scaling

If you’re a business owner, restaurant operator, or someone who cares about building something meaningful in your community, this episode is packed with real insight.

📍Filmed at 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁’𝘀 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝘀𝘁𝘂𝗱𝗶𝗼 𝗶𝗻 𝗗𝗲𝗟𝗮𝗻𝗱, 𝗙𝗹𝗼𝗿𝗶𝗱𝗮, right in the heart of the community Taylor is helping shape.

🍴 Explore Bake Chop and more: Visit downtown DeLand

🎬 Produced by: Paper Jacket | Tampa Production Agency for Video, Photo, & Podcasts

----

𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀

00:00 – “DeLand Wasn’t Always Cool…”

00:30 – Meet Taylor Bass

01:30 – The Birth of Bake Chop (10 Years Later)

03:00 – From One Restaurant to Multiple Concepts

05:00 – What Makes Bake Chop Different

07:00 – Why Scratch-Made Food Still Matters

09:00 – Falling Into Entrepreneurship (Unexpectedly)

11:00 – From Pre-Med to Culinary School in NYC

13:00 – Why Taylor Came Back to DeLand

15:00 – Building Teams vs. Being the “Best Chef”

17:00 – Scaling Through People, Not Just Product

19:00 – The Growth of Downtown DeLand

21:00 – Why Sundays Are a Missed Opportunity

23:00 – How to Turn DeLand Into a Weekend Destination

25:00 – The Reality of Running Restaurants Today

27:00 – Taylor’s Different Restaurant Concepts Explained

30:00 – Final Thoughts on Community & Growth

Most entrepreneurs are great at vision.

But that’s also the problem.

In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, we sit down with 𝗠𝗮𝗻𝗻𝘆 𝗗𝗲 𝗟𝗮 𝗩𝗲𝗴𝗮, serial entrepreneur and founder of 𝗥𝗶𝗽𝗽𝗹𝗲 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴, to unpack one of the biggest blind spots in business: 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗮𝗻𝗱 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀.

Manny shares his journey from engineer at GE to running a family restaurant—and eventually becoming a business coach helping companies identify the weak points that either help them grow… or quietly destroy them.

We dive into:

• Why most entrepreneurs are 𝘃𝗶𝘀𝗶𝗼𝗻𝗮𝗿𝗶𝗲𝘀, 𝗻𝗼𝘁 𝗼𝗽𝗲𝗿𝗮𝘁𝗼𝗿𝘀

• The #1 reason businesses stall (hint: it’s not marketing)

• How poor systems create chaos—even in successful companies

• Why 𝘆𝗼𝘂 (𝘁𝗵𝗲 𝗼𝘄𝗻𝗲𝗿) might be the bottleneck

• The difference between having a business… and having an operating system

• How Manny helps companies transform in the first 90 days

If you feel like your business is working harder than it should—or everything depends on you—this episode will hit home.

📍Filmed at 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁’𝘀 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝘀𝘁𝘂𝗱𝗶𝗼 𝗶𝗻 𝗗𝗲𝗟𝗮𝗻𝗱, 𝗙𝗹𝗼𝗿𝗶𝗱𝗮, where real business conversations happen.

🌐 Learn more about Ripple Leadership Coaching: https://myripplecoach.com🎬 Produced by: https://paper-jacket.com

𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀

00:00 – Why Most Entrepreneurs Struggle with Systems

00:30 – Meet Manny De La Vega

01:30 – From Engineer at GE to Entrepreneur

03:00 – The Restaurant That Changed Everything

05:00 – Surviving 2008 and Learning Business the Hard Way

07:00 – Why Most Business Owners Feel Stuck

08:30 – The Truth: The Owner Is Usually the Problem

10:00 – What “Systems” Actually Mean in Business

11:30 – Why Visionaries Avoid Operations

13:00 – The Operating System Analogy (And Why It Matters)

14:30 – Manny’s Coaching Framework Explained

16:00 – What Happens in the First 90 Days

17:30 – Why Family Businesses Struggle the Most

19:00 – Separating Family, Ownership & Operations

20:30 – How to Know If You Need a Business Coach

21:30 – How to Contact Manny

Most businesses invest in marketing… but completely overlook PR.
And that’s a problem.

In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 we sit down with 𝗥𝗼𝗯𝗯𝗶𝗲 𝗳𝗿𝗼𝗺 𝗕𝗹𝘂𝗲 𝗕𝗿𝗶𝗱𝗴𝗲 𝗣𝗥 to break down the real difference between 𝗽𝘂𝗯𝗹𝗶𝗰 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴—and why the two work better together, not against each other.

Robbie shares how PR helps businesses build 𝗲𝗮𝗿𝗻𝗲𝗱 𝗰𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆, land media opportunities, and position themselves as trusted experts—without relying on paid ads.

We dive into:

• The real difference between 𝗣𝗥 𝘃𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

• Why PR is a 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗰𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗽𝗹𝗮𝘆 (𝗻𝗼𝘁 𝗮 𝗾𝘂𝗶𝗰𝗸 𝘄𝗶𝗻)

• How to get featured in media without “spamming reporters”

• The 𝗣𝗘𝗦𝗢 𝗺𝗼𝗱𝗲𝗹 (Paid, Earned, Shared, Owned media) explained

• Why leadership and personal branding matter in PR

• How small businesses can start using PR today

If you’ve ever wondered how some businesses seem to be “everywhere” without running ads—this is the behind-the-scenes strategy.

📍Filmed at 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁’𝘀 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝘀𝘁𝘂𝗱𝗶𝗼 𝗶𝗻 𝗗𝗲𝗟𝗮𝗻𝗱, 𝗙𝗹𝗼𝗿𝗶𝗱𝗮, where business owners and experts share real strategies for growth.

🌐 Learn more about Blue Bridge PR: https://bluebridgepr.com
🎬 Produced by: https://paper-jacket.com

𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀
00:00 – Why Most Businesses Ignore PR
00:30 – Meet Robbie from Blue Bridge PR
01:30 – What Public Relations Actually Is
02:30 – PR vs Marketing (The Real Difference)
04:00 – Why PR Builds Credibility Faster Than Ads
05:30 – The Role of Leadership in Brand Messaging
07:00 – Why Consistency in Messaging Matters
08:30 – The PESO Model Explained
10:30 – How PR and Marketing Work Together
12:00 – Robbie’s Journey Into PR (And Why It Stuck)
14:30 – Why PR Is a Long-Term Strategy
16:00 – Common Mistakes Businesses Make With PR

Finding the right dentist isn’t just about insurance coverage—it’s about trust, consistency, and relationships.

In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, we sit down with 𝗗𝗿. 𝗟𝗮𝗯𝗿𝗮𝗱𝗮 𝗼𝗳 𝗢𝗿𝗮𝗻𝗴𝗲 𝗖𝗶𝘁𝘆 𝗠𝗼𝗱𝗲𝗿𝗻 𝗗𝗲𝗻𝘁𝗶𝘀𝘁𝗿𝘆 to talk about his journey from dental school in Cuba to building his own 𝗽𝗿𝗶𝘃𝗮𝘁𝗲 𝗳𝗮𝗺𝗶𝗹𝘆 𝗱𝗲𝗻𝘁𝗮𝗹 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗶𝗻 𝗢𝗿𝗮𝗻𝗴𝗲 𝗖𝗶𝘁𝘆, 𝗙𝗹𝗼𝗿𝗶𝗱𝗮.

Dr. Labrada shares why he chose private practice over corporate dentistry, the importance of treating patients like people—not numbers—and how modern technology is helping dentists provide faster, more personalized care.

We also talk about:

• The difference between 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗱𝗲𝗻𝘁𝗶𝘀𝘁𝗿𝘆 𝗮𝗻𝗱 𝗽𝗿𝗶𝘃𝗮𝘁𝗲 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲

• Why preventative care is the most important part of dental health

• How membership plans help patients without insurance

• The technology behind 𝘀𝗮𝗺𝗲-𝗱𝗮𝘆 𝗰𝗿𝗼𝘄𝗻𝘀 𝗮𝗻𝗱 𝟯𝗗 𝗱𝗲𝗻𝘁𝗮𝗹 𝗶𝗺𝗮𝗴𝗶𝗻𝗴

• Why family dentists play such an important role in growing communities

If you’ve ever wondered how to choose the right dentist—or what makes a great dental practice stand out—this episode offers an inside look at modern dentistry and patient care.

📍This episode was filmed at 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁’𝘀 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝘀𝘁𝘂𝗱𝗶𝗼 𝗶𝗻 𝗗𝗲𝗟𝗮𝗻𝗱, 𝗙𝗹𝗼𝗿𝗶𝗱𝗮, where local entrepreneurs and professionals share their stories about building businesses and serving their communities.

🦷 Orange City Modern Dentistry
📍 1640 South Volusia Avenue, Orange City, FL
📞 (386) 775-4911

🎬 Podcast produced by:https://paper-jacket.com

𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀

00:00 – Meet Dr. Labrada from Orange City Modern Dentistry
00:40 – From Cuba to Becoming a Dentist in Florida
02:00 – Why He Started His Own Private Practice
03:00 – The Difference Between Corporate and Private Dentistry
05:00 – Treating Patients Like Family Instead of Numbers
06:30 – Building Long-Term Relationships With Patients
08:00 – Why Orange City Was the Right Community
09:30 – The Importance of Preventive Dental Care
11:00 – Membership Plans for Patients Without Insurance
12:30 – How Dental Insurance Impacts Patient Decisions
14:00 – Modern Technology in Dentistry
15:30 – Same-Day Crowns and 3D Dental Imaging
16:30 – Why Being Open on Fridays Helps Families
17:30 – How to Contact Orange City Modern Dentistry

Most business owners open a bank account… and never think about it again.

But the right banker can actually become one of the most valuable advisors in your business.

In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, we sit down with 𝗥𝗶𝗰𝗵𝗮𝗿𝗱 𝗣𝗿𝗲𝘀𝗰𝗼𝘁𝘁, Commercial Banker at 𝗖𝗹𝗶𝗺𝗮𝘁𝗲 𝗙𝗶𝗿𝘀𝘁 𝗕𝗮𝗻𝗸, to talk about how banking can play a critical role in helping businesses grow—from startup funding to long-term succession planning.

Richard shares how community-focused banking works, why relationships matter more than transactions, and how Climate First Bank is combining 𝗺𝗼𝗱𝗲𝗿𝗻 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗯𝗮𝗻𝗸𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗮 𝗺𝗶𝘀𝘀𝗶𝗼𝗻-𝗱𝗿𝗶𝘃𝗲𝗻 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝘁𝗼 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆.

We also dive into:

What most small businesses get wrong when choosing a bank

Why 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗯𝗮𝗻𝗸𝗶𝗻𝗴 still matters in a digital world

How Climate First Bank supports businesses from startup to exit

The benefits of 𝗵𝗶𝗴𝗵-𝘆𝗶𝗲𝗹𝗱 𝘀𝗮𝘃𝗶𝗻𝗴𝘀 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝘀 𝗮𝗻𝗱 𝗺𝗼𝗱𝗲𝗿𝗻 𝗯𝗮𝗻𝗸𝗶𝗻𝗴 𝘁𝗼𝗼𝗹𝘀

Why financial advisors like bankers can help businesses avoid costly mistakes

If you're a business owner who’s never thought about your bank as a strategic partner, this conversation might change your perspective.

📍This episode was filmed at 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁’𝘀 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝘀𝘁𝘂𝗱𝗶𝗼 𝗶𝗻 𝗗𝗲𝗟𝗮𝗻𝗱, 𝗙𝗹𝗼𝗿𝗶𝗱𝗮, where entrepreneurs and local leaders share insights about building businesses and serving their communities.

🌐 Learn more about Climate First Bank: https://climatefirstbank.com

📧 Contact Richard: [email protected]

📞 Phone: (386) 804-5274

🎬 Podcast produced by: https://paper-jacket.com

𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀

00:00 – Meet Richard from Climate First Bank

00:40 – What a Commercial Banker Actually Does

01:40 – Why Community Banking Still Matters

03:00 – The Difference Between Online & Traditional Banks

04:30 – How Climate First Bank Approaches Sustainability

06:00 – Supporting Businesses from Startup to Exit

08:00 – Why Relationship Banking Is So Important

09:30 – The Problem With Big Corporate Banks

11:00 – Having Direct Access to Your Banker

12:30 – How High-Yield Savings Accounts Work

14:00 – Why Businesses Should Let Their Money Work for Them

15:30 – Financing Options for Growing Businesses

17:00 – Common Financial Mistakes Business Owners Make

18:30 – Why Advisors Matter When Growing a Company

20:00 – How Businesses Can Contact Climate First Bank

When you visit the beach, walk through a park, or drive past a construction site, you probably don’t think about the businesses that make those places function.

But companies like 𝗖𝗙𝗕 𝗢𝘂𝘁𝗱𝗼𝗼𝗿𝘀 are the reason everything runs smoothly.

In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, we sit down with 𝗔𝗺𝗮𝗻𝗱𝗮 𝗳𝗿𝗼𝗺 𝗖𝗙𝗕 𝗢𝘂𝘁𝗱𝗼𝗼𝗿𝘀 to talk about the behind-the-scenes work that keeps 𝗩𝗼𝗹𝘂𝘀𝗶𝗮 𝗖𝗼𝘂𝗻𝘁𝘆 𝗯𝗲𝗮𝗰𝗵𝗲𝘀, 𝗰𝗼𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝗼𝗻 𝘀𝗶𝘁𝗲𝘀, 𝗮𝗻𝗱 𝗹𝗼𝗰𝗮𝗹 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁𝗹𝘆.CFB Outdoors provides everything from 𝗮𝗴𝗴𝗿𝗲𝗴𝗮𝘁𝗲𝘀, 𝗱𝘂𝗺𝗽𝘀𝘁𝗲𝗿𝘀, 𝗮𝗻𝗱 𝗽𝗼𝗿𝘁𝗮 𝗽𝗼𝘁𝘁𝗶𝗲𝘀 𝘁𝗼 𝗹𝗮𝗻𝗱 𝗰𝗹𝗲𝗮𝗿𝗶𝗻𝗴, 𝗱𝗲𝗺𝗼𝗹𝗶𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗯𝗲𝗮𝗰𝗵 𝗺𝗮𝗶𝗻𝘁𝗲𝗻𝗮𝗻𝗰𝗲—making them the quiet backbone behind countless projects across Central Florida.

Amanda shares:

• How the business grew from hauling loads to managing multiple service lines

• What it’s like maintaining 𝟯𝟲 𝗺𝗶𝗹𝗲𝘀 𝗼𝗳 𝗱𝗿𝗶𝘃𝗮𝗯𝗹𝗲 𝗯𝗲𝗮𝗰𝗵 𝗶𝗻 𝗩𝗼𝗹𝘂𝘀𝗶𝗮 𝗖𝗼𝘂𝗻𝘁𝘆

• Why reliability and reputation matter in the construction industry

• How husband-and-wife leadership helped grow the company sustainably

• The importance of building a team that stays for years

If you’ve ever wondered who keeps beaches clean, construction sites supplied, and projects moving on schedule, this episode gives you a look behind the curtain.

📍Filmed at 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁’𝘀 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝘀𝘁𝘂𝗱𝗶𝗼 𝗶𝗻 𝗗𝗲𝗟𝗮𝗻𝗱, 𝗙𝗹𝗼𝗿𝗶𝗱𝗮, where local business leaders share the real stories behind building companies in our community.

🌐 Learn more about CFB Outdoors: https://cfboutdoors.net📞 Office: (386) 774-2056🎬 Produced by: https://paper-jacket.com

𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀

00:00 – Meet Amanda from CFB Outdoors

00:30 – What CFB Outdoors Actually Does

01:30 – Aggregates, Dumpsters, Porta Potties & More

02:30 – How the Business First Started

04:00 – Recycling Concrete from Storm-Damaged Seawalls

05:30 – Maintaining 36 Miles of Volusia County Beaches

07:00 – How the Company Won Its First County Contract

08:30 – Growing Through Municipal Projects

10:00 – When Amanda Joined the Business Full Time

11:30 – Managing Different Teams and Work Schedules

13:00 – Why CFB Invested in Building a Brand

14:30 – Expanding into Porta Potties and Event Services

16:00 – The Power of Reputation in Construction

17:30 – Advice for Entrepreneurs Growing a Business

18:45 – Why Loving the Work Matters

19:30 – The Team Effort Behind Major Beach Events

20:30 – How to Contact CFB Outdoors

Most ad agencies promise the world.

Leads. Growth. ROI. Overnight success.

But the truth is, a lot of advertising agencies are built on 𝘀𝗵𝗼𝗿𝘁-𝘁𝗲𝗿𝗺 𝘁𝗮𝗰𝘁𝗶𝗰𝘀, 𝗹𝗼𝘄-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗰𝗼𝗻𝘁𝗲𝗻𝘁, 𝗮𝗻𝗱 𝗯𝗶𝗴 𝗽𝗿𝗼𝗺𝗶𝘀𝗲𝘀 𝘁𝗵𝗮𝘁 𝗿𝗮𝗿𝗲𝗹𝘆 𝘁𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗲 𝗶𝗻𝘁𝗼 𝗿𝗲𝗮𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗿𝗼𝘄𝘁𝗵.

That’s exactly why 𝗔𝗪𝗪 𝗔𝗴𝗲𝗻𝗰𝘆 was created.

In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, we sit down with 𝗝𝗼𝘀𝗵𝘂𝗮 𝗛𝗮𝘆𝘀, CEO of 𝗔𝗪𝗪 𝗔𝗴𝗲𝗻𝗰𝘆, to introduce a new advertising model designed specifically for modern businesses.

Josh explains:

• Why traditional advertising often fails small and mid-sized companies

• The difference between 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘃𝘀. 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 (and why you need both)

• How AWW combines 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗵𝗶𝗴𝗵-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝘃𝗶𝗱𝗲𝗼 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗽𝗮𝗶𝗱 𝗺𝗲𝗱𝗶𝗮 into one cohesive system

• Why the agency produces 𝟭𝟮𝟬+ 𝗽𝗶𝗲𝗰𝗲𝘀 𝗼𝗳 𝘃𝗶𝗱𝗲𝗼 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝗻 𝗷𝘂𝘀𝘁 𝘁𝘄𝗼 𝗱𝗮𝘆𝘀

• How businesses can generate new leads while still building long-term brand momentum

This episode is a behind-the-scenes look at the philosophy, strategy, and systems that power 𝗔𝗪𝗪 𝗔𝗴𝗲𝗻𝗰𝘆.

If you’re a business owner wondering whether advertising actually works—or how to do it without wasting money—this conversation will help you see it differently.

🚀 Learn more about AWW Agency: https://aww.agency
🎬 Podcast produced by: https://paper-jacket.com

📍This episode was filmed at 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁’𝘀 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝘀𝘁𝘂𝗱𝗶𝗼 𝗶𝗻 𝗗𝗲𝗟𝗮𝗻𝗱, 𝗙𝗹𝗼𝗿𝗶𝗱𝗮, where entrepreneurs, creators, and business leaders share the real stories behind building brands and growing businesses.

𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀
00:00 – Why We Started AWW Agency
00:30 – Meet Joshua Hays, CEO of AWW
01:30 – The Real Difference Between Marketing and Advertising
04:00 – Why Most Ad Agencies Fail Their Clients
07:00 – The Problem With Short-Term Advertising Strategies
09:30 – Why Social Media Advertising Changed After COVID
11:30 – The Philosophy Behind AWW Agency
13:30 – The Strategy Blueprint: Building the Foundation
15:00 – Creating 120+ Pieces of Video Content in Two Days
17:30 – Why Video Is the Core of Modern Advertising
19:30 – Connecting Ads, Organic Content, and Customer Journeys
22:00 – Why AWW Runs Campaigns on “Autopilot” for Clients
24:30 – A Real Client Case Study
28:00 – How Consistent Advertising Builds Market Awareness
31:00 – The “Cake vs Icing” Analogy for Marketing and Ads
35:00 – Who AWW Agency Is Built For

Meet 𝗧𝗮𝘆𝗹𝗼𝗿 𝗥𝗼𝗱𝗿𝗶𝗴𝘂𝗲𝘇—aka 𝗖𝗼𝗮𝗰𝗵 𝗧𝗮𝘇—a creative strategist, fitness entrepreneur, and marketing consultant who helps indie game developers do what most never figure out: actually launch a game like a business.

In this episode, Taylor shares his journey from personal trainer to graphic designer to full-time marketing guide for small and scrappy game studios. He’s on a mission to help developers avoid the nightmare scenario: spending years (and life savings) building a game no one buys.

We cover:

- Why “just make a great game” isn’t a real strategy

- The business basics most creatives skip (and why it’s dangerous)

- The value of choosing a smart release date in a crowded market

- How to build a long-term career, not just a one-hit wonder

If you’re a solo developer, creative entrepreneur, or someone trying to turn passion into profession, this episode is packed with both encouragement and hard truth.

🎮 Audience: Indie game developers, small teams, creative freelancers, dreamers

🚀 Website: https://emberforgefl.com

💼 Connect on LinkedIn: Coach Taz (Taylor Rodriguez)

🎬 Produced by: https://paper-jacket.com

📍Filmed in our 𝗗𝗲𝗟𝗮𝗻𝗱, 𝗙𝗹𝗼𝗿𝗶𝗱𝗮 𝘀𝘁𝘂𝗱𝗶𝗼, where ideas get built with grit and great coffee.

𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀

00:00 – Intro: Turning Struggles Into Strategy

01:00 – Who Is Coach Taz? From Fitness to Design to Game Devs

02:30 – Why He Helps Indie Developers Market Better

04:00 – What Game Devs (and Creatives) Don’t Know About Business

06:30 – Protecting the Dream by Grounding It in Reality

08:00 – How Taz Guides Clients Through the Launch Process

10:00 – Budget, Branding, and Starting a Studio the Right Way

12:00 – Building a Marketing Plan 12–18 Months Out

13:30 – Standing Out in a Market with 40+ Games Launching Daily

15:00 – Passion + Practicality = Sustainable Careers

17:00 – What It Took to Transition into the Gaming Space

19:00 – Failing Fast, Listening Hard, and Pivoting Smart

20:00 – The Real Needs of Small Studios: Trust + Guidance

21:00 – How to Connect with Coach Taz

This episode dives deep into the intersection of art, psychology, and empowerment with 𝗦𝗮𝗺𝗮𝗻𝘁𝗵𝗮 and 𝗦𝘁𝗲𝘃𝗲𝗻 of 𝗟𝘂𝗻𝗮𝗿 𝗦𝘁𝘂𝗱𝗶𝗼𝘀—a full-service photography studio based in New Smyrna Beach, Florida.Specializing in 𝗯𝗼𝘂𝗱𝗼𝗶𝗿, 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗵𝗲𝗮𝗱𝘀𝗵𝗼𝘁𝘀, Samantha shares how boudoir photography became a powerful tool not just for beauty, but for healing, confidence, and transformation. From pre-law to published author to empowering women through lens and light, her story is as inspiring as the sessions she leads.Steven joins later in the episode to unpack the psychology of portrait photography and how real connection—not just lighting and lenses—makes all the difference.This one is full of real talk, creative insight, and heart.🔗 Explore their work: https://lunarstudionsb.com👥 Private VIP Boudoir Group (women only): Link via website📍Based in New Smyrna Beach, FL — Now booking 𝘄𝗼𝗿𝗹𝗱𝘄𝗶𝗱𝗲: Costa Rica, Iceland, NOLA & more🎬 Produced by: https://paper-jacket.com📌 Filmed in our DeLand, Florida studio, where story, strategy, and espresso collide.
𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀00:00 – Photographers = Therapists + Artists + Strategists00:30 – Meet Samantha & Steven from Lunar Studios01:00 – What Is Boudoir Photography Really About?02:00 – The Empowerment Experience (Not Just Pretty Pictures)03:00 – Masterminds, Portugal Prints & Building a Boudoir Business04:30 – From Nervous to Glowing: The Before & After06:00 – Why Most Clients Are Divorcees, Not Brides07:00 – Real-Time Reveals: No Retouching Magic Tricks09:00 – Modeling Background → Better Posing & Coaching10:30 – How Photography Saved Their Lives12:00 – The Power of One-on-One Studio Work13:00 – Branding vs. Headshots (And Why It Matters)15:00 – Burn & Shoot? No Thanks.17:00 – Why "Quick Headshots" Don’t Work19:30 – Posing, Comfort, and Personalization21:00 – Connection Over Equipment: Steven’s Philosophy23:00 – Investing in Photography = Investing in Yourself25:00 – Why You Should Never Cut Marketing in a Slow Season26:30 – International Boudoir Shoots: Costa Rica, Iceland, NOLA27:30 – How to Book + Why Some Photos Stay Private28:00 – Final Thoughts on Beauty, Business & Purpose