Have you ever heard of "Paralysis from Analysis" - this plays right into the paradox of choice. There are many theories about how to create choices for your customers that help with engagement. Listen as Shawn and Shannon discuss these tactics and see if they apply to your marketing strategy. Maybe you'll find some nuggets to help you create more engagement in your marketing.

Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn