In our final episode of the season, we welcome Alexa Buckley and Sarah Pierson, former college roommates who co-founded direct-to-consumer footwear brand Margaux in 2015, just a year after they graduated from Harvard. Neither Alexa nor Sarah — who met their freshman year at a cab stand — had plans to get into retail, but they felt a calling to create the perfect, classic ballet flat, and the rest, as they say, has been history. Eventually, they expanded into new categories: Their cult-favorite heel has become especially popular, complete with a 1,000-person wait list. Tune in to learn how they've excelled the brick-and-mortar game, and what they advise brands looking to nail down their authentic visual identity.