One of the best decisions I made in late 2017 and early 2018 is to start creating more niche shops -- where all the designs cater to a more specific audience.
My stats show on every POD site that I upload to that the niche shops outperform the multi-topic shops.
Listen as I share some details about two of my RedBubble accounts for the month of April 2020. Both shops were created around the same time and the performance is not even close.
How you decide to setup your shop and who you target will make a DRASTIC difference in how it performs over time.
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http://www.passiveshirtprofits.com