Christa Nichols the CEO/Founder of Christa Nichols Messaging and creator of Written Results Academy. She is a sales conversion copywriter and messaging expert for 7- and 8-figure entrepreneurs and influencers. She loves helping her clients connect and communicate with their target audiences while achieving dialed in messaging and better conversion rates in their online marketing campaigns. She and Kaci discuss how to allow yourself not to be everything to everybody. Christa also shares how she overcomes her burnt-out stage and stepping in and owning her business game.