This week, Tim talks about performance budgets, and shares how he sets up a performance budget for the sites he works on. We also speak with Mark Dorison of Chromatic about how he focuses on performance at a technical level, how to talk performance with your clients, how to sell performance to clients that aren't familiar with how important it really is, and more.

Etsy has been the model for cultivating a culture of performance within your organization for many years. In our first episode, we talk to Lara Hogan to find out what they do to ensure performance remains upfront and center.