It’s called Lookmaxxing, and the measures taken by it's adherents would be ludicrous if they weren’t so dangerous. They include ‘bonesmashing’, men breaking their facial bones with hammers for a more sculpted appearance, injecting themselves with plastic cement fillers, even spending thousands on height-extension surgery. This exaggerated form of vanity is preached through various media collectively called ‘the manosphere’, with links to sex traffickers and men seeking to remove the rights of women and people of color. In this episode of Challenge 2.0, we turn to a Seattle area sociologist to understand the foundation of this movement, its’ threat and constructive responses.