The longer your creative career lasts, the less written about your specific struggles. Writing and producing work for young professionals is enticing because there will always be an eager audience, hungry to succeed. They will 10x absolutely everything in order to keep up with the algorithm and crush the content calendar. The message never changes even though the audience does. But for the rest of us, time tempers all things. While your creativity continues to soar, your willingness to settle for long hours and low wages does not. You grow tired of playing the game. The message grows stale in your mouth. You still dream impossible dreams, but the truth is that you don’t need anything fancy, you just need to work on your craft. The patient reawakening has nothing to do with being the next hot commodity, it’s returning to you, practicing, focusing, and refining. Every single day. It’s not chasing popularity or relevance, it’s doing the work that resonates.

“We must train ourselves. Not to make spoons or jewelry or paintings or chairs but to be more competent, more forgiving, more patient. If we were simply training for production, there would be only engineering geared to cost-benefit analysis and not the value of Quality. But if you are truly interested in making changes in your work, if you are attempting to do work of Quality, then the work to be done is on you.” – Gary Rogowski, Handmade: Creative Focus in the Age of Distraction