On this week's Pay Per Click Podcast Andrew and Josh go cover running, clichés, and Click Through Rate! You'll learn more about what Click Through Rate (CTR) is, how it is measured, and what you can do to improve it.

This week Josh and Andrew go over Key Performance Indicators (KPIs) in Google Ads. They discuss what KPIs are, how many you should have, what to look for, and they give examples of what their KPIs look like!

This week Josh and Andrew talk about the Google Search Network vs the Google Display Network. They go over the pros and cons of each one, the benefits that advertisers can get from using them individually and together, and results they are seeing on their ends from campaigns that are currently running!

Josh and Andrew give a quick backstory about themselves and cover what to expect out of the coming episodes.