The Peanut Podcast

Everyone has their favorite food they like to pick up at the grocery store or order at a restaurant. There’s a lot to be said for the benefits of “the usual.” But for the food industry to stay primed for growth, it pays to keep a pulse on trends in dining out and eating at home. We’re talking about innovation in Mexican comfort foods like quesadillas, more hands-on experimentation in college dining, healthy eating in grocery stores and the demand for brands to share their “why.” Inspired by our 2022 Next Gen Food Summit, in this episode, we explore what’s happening and what’s next in food service and food at retail—and how peanuts can take advantage— through conversations with Cathy Nash Holley, publisher and editor-in-chief of Flavor and the Menu magazine; Lisa Zehr, director of organizational excellence at Cornell University Dining; Carol Podolak, co-founder of BNutty peanut butter company; Don Ladhoff, president of Fresh Smart Solutions; and peanut farmer Lonnie Fortner.

 If you’d like to read a recap of the Next Gen Food Summit: 

• Top Trends from the Next Gen Food Summit 
• Product Trend Watch: Consumers Embracing Store Brands 

For more resources on food trends:  

•  Consumer Research Highlights America’s Love of Peanuts and Peanut Butter 
• Focus on Flavor and Experience: Here are the Top Trends that Appeal to Gen Z Diners 
• Food Trends: Peanuts and the Gen Z POV 

  Sources: 

• Study: Most U.S. consumers to stick with eating at home post-pandemic 
• Food & Grocery Retail Market Size, Share & Trends Analysis Report By Product (Food Cupboard, Beverages), By Distribution Channel (Supermarkets & Hypermarkets, Online), By Region (APAC, Europe), And Segment Forecasts, 2022 - 2030 

Music attribution:  Lake Victoria by Podington Bear
https://creativecommons.org/licenses/by-nc/3.0/

Nutritionalist. Food police. Dietician. Registered dietitian nutritionists endure a lot of misunderstandings about their job title and what they do. In this episode, we make it easy to understand the roles RDNs play in our daily lives, including working with patients in hospitals, engaging shoppers at the grocery store level, building the school lunch menu, influencing menus at chain restaurants and more. We discuss how the National Peanut Board promotes peanuts to this important group through exciting programs like Certified Peanut Pro, ambassadors, harvest tours, retail outreach, and what the future of the profession looks like. Our episode features RDNs Sherry Coleman Collins of NPB, Lyndi Wieand of Weis Markets and Rhea Napeek Bartlett from agency Fleishman Hillard, and chef Patrick McDonnell and Virginia peanut farmers Jeffrey and Stephanie Pope.

 Show Notes: 

Bryan, M. A., Evans, Y., Morishita, C., Midamba, N., & Moreno, M. (2020). Parental                        perceptions of the internet and social media as a source of pediatric health information.                Academic Pediatrics, 20(1), 31–38. https://doi.org/10.1016/j.acap.2019.09.009

Is social media changing the doctor-patient relationship? American Academy of Family Physicians . (2018, June 8). Retrieved April 21, 2022, from https://www.aafp.org/news/practice-professional-issues/20180608commsurveys.html

 Surani, Z., Hirani, R., Elias, A., Quisenberry, L., Varon, J., Surani, S., & Surani, S. (2017). Social media usage among health care providers. BMC Research Notes, 10(1). https://doi.org/10.1186/s13104-017-2993-y

Peanut Pro Certification

PeanutsinSchools.org

Music attribution:  Dream Allegory by One Man Book
https://creativecommons.org/licenses/by-nc-nd/4.0/

Spring is in the air and opening day of baseball is just around the corner. Peanuts and baseball became a pair as early as the 1890s and is still a classic ballpark snack. We’ll highlight the history of peanuts and baseball, how in-shells are rebounding from the pandemic and how other sports are making new connections with peanuts and peanut butter. Our episode features Jeanne Cashman from Hampton Farms, Virginia peanut farmer Westley Drake, Joy Crosby from the Georgia Peanut Commission, and Matt Jenkins of The18.

For more information on sports and peanuts:

• The Story Behind Peanuts and Baseball
• Don’t Strike Out with Snacks at the Ballpark. Peanuts are a Home Run
• Without Fans in the Stands, Ballpark Peanuts Are Sidelined
• Not Your Mama’s Ballpark Food

NPB with The18 

• Two Generations, One Team: Quotes from Two of America’s Best
• PB&Japan with Weston McKinnie
• PB&Japan with Sydney Leroux  

Past Sports Marketing Activations:

• We’re Celebrating that Baseball is Back with America’s Favorite Snack
• Don’t Sell Out -- “Shell Out” and Show Your Love for Peanuts

To find out more information about the sports nutrition of peanuts:

• How Peanuts Can Help Athletes Level Up Their Performance
• Peanut Power for Athletes
• Peanuts Can Fuel Your Fitness, Sports & Fitness Nutrition, Expert Says
• 5 Reasons Athletes Can’t Get Enough PB&J
• How PB Can Help You PR This Summer
• The Power of Peanut Protein
• Peanut Butter Sets this Sports RD’s Heart Aflutter
• How Peanuts Power Athletes

Just when we were getting settled in with the target of millennials, a new generation has entered the scene—Gen Z! Young people born between 1997-2012 are included in this latest demographic. They are entering the workforce, increasing their buying power and have behaviors and values that both complement and conflict with their millennial elders. We'll explore the key attributes of Gen Z, why they’re important to marketers and how a common love of peanut butter will bring the two youngest generations together. Our conversation features Ginny Lewis from Golin, Brendan Brannock a Gen Zer, Jeanne Cashman from Hampton Farms, and Arkansas peanut farmer Greg Baltz. 

Show Notes: 

Peanut water usage data: This data presents U.S. water usage per ounce based on blue water (irrigation) for the period 2000/2016 and grey water (to assimilate applied nitrogen) for 2004/2013. The sources of the data are the California Department of Food and Agriculture; Food and Agriculture Organization of the United Nations; Mekonnen, M.M. of the University of Alabama; and the United States Department of Agriculture. Limitations of the results include the quality and availability of data.

Since its inception, NPB has continued to stay on top of up-to-date trends in marketing to put farmer’s money to work. This week, we explore marketing trends for 2022 by talking to NPB senior vice president and chief marketing officer, Ryan Lepicier; Nichole Bigley from Golin; Les Crall, 2022 chairman of the National Peanut Board; and Kimmi Wernli, president and owner of Crazy Richard’s Peanut Butter Company. 

New data shows per capita peanut consumption continued to reach new heights in 2021. What’s behind this growth and what’s on the horizon? We explore how changes in marketing, product innovation and on the farm have driven peanut consumption to record levels by talking with National Peanut Board’s Bob Parker, Peanut Butter & Company’s Lee Zalben and Texas peanut farmer Peter Froese, Jr.

Show Notes:

National Peanut Board Website

Peanut Per Capita Consumption Breaks New Record for Second Year in a Row

USDA Peanut Stocks and Processing Numbers 

Sustainability has been in industry conversation for years, and it’s starting to grow as a driving force in consumer behavior. In this episode, we talk with an industry leader, researcher, farmer and corporate executive about what sustainability means today and for the future of the peanut industry.

Show Notes: 

PeanutVision.org

Song attribution: "Solo Acoustic Guitar" by Jason Shaw

In part 2 of our peanut allergy journey, Lindsay and Lauren do a deep dive into peanut allergy treatment and early introduction of peanut foods to infants, as well as the study that changed what we know about peanut allergy prevention. Join us as we speak with NPB CEO Bob Parker, NPB consultant and registered dietitian Sherry Coleman Collins, and NPB agency partner marketing expert Mark Dvorak.

For more information on early introduction and federal guidelines, see the Dietary Guidelines for Americans.

In the inaugural episode of The Peanut Podcast, hosts Lauren and Lindsay dive into the National Peanut Board’s peanut allergy journey. Interviews with NPB CEO Bob Parker, NPB consultant and registered dietitian Sherry Coleman Collins, NPB Chairman Andy Bell and NPB inaugural Virginia Board Member Dee Dee Darden shed light on the early dark days of peanut allergies, challenges with diagnosing peanut allergies and our commitment to peanut allergy research.

For more information on early introduction and federal guidelines, see the Dietary Guidelines for Americans.

In this introductory episode, we discuss why NPB decided to start a podcast and what you can expect coming up. Make sure to subscribe to our channel so you’ll stay up to date on episodes to come.