“Fun translates into good performance.”

The four things every marketer should know before starting their career:

Key moments from marketing experts:

My “swipe file” of favorite marketing newsletters:

SEO-specific newsletters I use for work include:

Other marketing podcasts to subscribe to:

*Quick editing note: I got the acronym for SCORE incorrect! It’s actually the Service Corps of Retired Executives. I ended up clipping that audio out of this episode.

“SEO takes time…”

Steve Toth is a growth-focused SEO Consultant to companies around the world. He’s a trusted resource to over 10,000 subscribers of SEONoteBook.com, a newsletter full of weekly emails about how he’s approaching SEO strategy.

Steve was previously the full-time SEO Manager at FreshBooks, but in February 2020 he took the company as a client after getting them to rank #1 for a search keyword that brought in 300K users a month on average. That keyword increased FreshBooks’ organic traffic by 5x in under a year.

Steve’s team was named the Best In-House SEO Team for the 2020 Canadian Search Awards.

This is the guy who can get a business 50,000 clicks in organic search traffic…daily.

Questions and topics we cover include:

And more!

You can say hello to Steve via LinkedIn - https://www.linkedin.com/in/stevetothjr/

Other podcast episodes you can check out that cover the vast topic of SEO & content include:

“You gotta be flexible but, not spineless.”

JD Dillon lives by the principle of "Mission First, People Always." A U.S. Army veteran and graduate of the United States Military Academy, JD has spent his career in Corporate America focused on profitable top-line growth while investing in individuals and organizational development.

Currently, the CMO for renewable energy upstart Tigo Energy, his career has spanned a variety of functions while being focused on bringing value to his customers and his employees.

Questions and topics we covered include:

And more!

You can say hello to James via his LinkedIn - https://www.linkedin.com/in/jd-dillon/

“The key thing in all of this really is understanding the value that you give and that you have, and then getting other people to help tell that story for you…”

Christina’s love of marketing started during her undergraduate days, when under the wise guidance of her grandmother she decided to do a marketing and management degree and hasn’t looked back.

Having held various roles in marketing in different sectors, managing teams of different sizes, she is now the head of marketing at Paid, a UK tech start-up that is changing the way procurement teams work with their smaller suppliers, making the process more efficient and cost-effective for both parties. In her words, she is “excited about the opportunity for marketing to shake things up, and deliver real value.”

Always in learning mode Christina also holds an MBA and she likes to keep up to date on what is going on in marketing and other things that interest her. She also runs Ara and Obi, which is a bedroom and bathroom linen brand for babies and toddlers with eczema.

Questions and topics we covered in this episode include:

You can say hello to Christina via her LinkedIn profile - https://www.linkedin.com/in/christina-patrick-b7116939/

*When listening to this episode, if Christina makes a mention of Paid, she’s referring to her company and not Paid Media or ads.

“Carpenters aren’t scared of nail guns. It can replace the hammer but, it can’t replace the carpenter. I think that is what AI is and represents.”

Dave Snyder is the CEO of CopyPress. His background in SEO, social media, and content marketing led Dave to look for a better way to scale and create content. That search led to the formation of CopyPress.

Today, CopyPress is one the most trusted content providers online working with brands like Linkedin, Zenefits, Sears, Macy's, IHG, and Stitchfix. With help from CopyPress, clients are able to increase their organic web traffic, improve their search engine rankings, and build their brand awareness.

Questions and topics we covered include:

You can find Dave through his website (https://copypress.com), his Twitter, (https://twitter.com/davesnyder), and his LinkedIn (https://www.linkedin.com/in/davesnydercp/).

PS - My favorite moment in this podcast was “sure if you want to be a generalist, you’ll get paid like a generalist.” If you want to make the big bucks as a marketer, you have to be known as an expert in one specific thing. That’s how you prove you’re reliable and that you can bring in revenue.

If you work in e-commerce, you need to listen to this podcast interview.

Joel Garthwaite is the CMO of Harbour Lifestyle, the UK's fastest-growing outdoor furniture brand. With 10 years of experience working with global companies, Joel specializes in paid media programming, demand generation, data analytics, PR, and more. He has a proven track record not just in the DTC space—developing and leading world-class marketing teams across B2B and B2C.

He has also advised and led multiple companies across tech, commodities, and finance through successful IPOs.

Prior to moving client-side, he worked in the agency space too—helping clients like Nike, Nestlé, Shell, AstraZeneca, and more.

Questions and topics we covered include:

And more!

You can say hi to Joel via LinkedIn - https://www.linkedin.com/in/joelgarthwaite

“Just niche down on one thing…People have been saying SEO is dead for 20 years. Focus has allowed to double in size almost every year.”

David Finberg has been building websites since the age of 9 and he decided to go all-in on the digital marketing industry in 2015 when he founded Peaks Digital Marketing. Since then, he’s generated tens of millions of dollars in revenue and has a passion for growing small businesses and corporations through data-driven ROI-centered strategies.

As a "Digital Sherpa" for his clients, he helps guide them on the best online path for the success of their businesses. He defines success as doing what you want to do and making an impact in the lives of others.

Questions and topics we covered in this episode include:

And more!

You can say hello👋 to David on Twitter - https://twitter.com/davidafinberg/

Or on LinkedIn - https://www.linkedin.com/in/davidfinberg/

“Just like you need to understand the business, you need to help them [the c-suite] understand the realities of marketing…”

Mark is the CEO of Proof Analytics (http://www.proofanalytics.ai/), a marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows marketing and sales true business impact and financial worth. The company's 'Proof Business GPS' guides through the whole marketing lifecycle, and provides a complete picture of a company's marketing efforts. Their solution enables planning, budgeting, and optimization of marketing in all channels.

An award-winning B2B CMO and CCO, Mark is one of the first leaders to connect all types of marketing investments to revenue, margin, and cash flow impact in complex, long-cycle companies.

Questions and topics we covered included:

And more!

You can say hello to Mark via LinkedIn: https://www.linkedin.com/in/markstouse

Tweet to him at: https://twitter.com/markstouse

“The art of persuasion lives in the craft of writing…if you want to catapult your writing skills, write a book.”

Léandre Larouche is an author, speaker, and writing consultant based in Toronto, Canada. He is the author of Hétérochrome (2017), Write a Book That Matters (2021), The Architecture of Grammar (2021), and The End of Nonsense (forthcoming).

Léandre is a writing activist. He believes that writing is the most powerful skill in the world and that writing well isn’t hard with the right mindset and approach.

Questions and topics we covered in this episode include:

Connect with Léandre via his:

Jacob Warwick is the CEO of ThinkWarwick, an executive leadership and career growth firm. He's on a mission to help more people love what they do. Prior to starting his own business, he grew into c-suite marketing and product roles in Silicon Valley and was the CEO of a multi-million dollar a year career management company.

Questions and topics covered:

And more!

Connect with Jacob on LinkedIn: https://www.linkedin.com/in/jacobwarwick/

And check out his articles on executive leadership here: https://www.thinkwarwick.com/blog