pExpensify kicked off 2019 with a Super Bowl-sized bang, but its a well-known fact that for most of their history, they havent engaged in outbound marketing or advertising. Oh yeah, and they dont have a sales team. So whats the secret to their success? PLG. Jason Mills, the Director of Product and Customers, describes how they focus on their customers and the product to have maximum impact. He also describes how they are proactive about virality, their motivation to remove confusion from the product and how automation is augmented with a human. Youll also find out what else to expect from the Expensify team in 2019./p