AI promises speed, scale, and smarter work. But what if it’s actually making your thinking worse?

In this episode of Sweet Takes, Jaime Theler joins Coby for a trip to Lehi Bakery and a conversation about the real divide in AI. It’s not adopters versus resisters. It’s how you use it.

They dig into the tension between efficiency and creativity, why using AI as an “easy button” can quietly erode your work, and how top performers are using it instead as a thought partner to sharpen ideas, not replace them.

Along the way, they explore a bigger shift happening in marketing: why better thinking is becoming more valuable than faster content, and what it actually takes to create work that stands out in an AI-saturated world.

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