Max Butler is the Recruiting Operations Manager for Lime, a Micro Mobility company located in California. In this session, Max Butler discusses his analytics focused role within Talent Acquisition and how it is changing how companies are attracting talent.  As companies begin to understand the power of data, more budget is being put into talent, people  and workforce analytics.  The question continues what data should be measured and how.  Max dives into his role in pulling data from multiple sources to develop advanced analytics reports for recruitment teams as well executive boards.  The role is evolving and so is analytics.  Should companies hire a Data Scientist, Business Analyst or Recruiter.  Is there path for the traditional recruiter into this field?  Max thinks so!  A powerful session for any recruiters and any company looking to get data centric.  Enjoy!