So it's like, it's the, I guess they get what they think they deserve in that little microcosm, but like, they don't know what it feels like to get more. Right and I can't and I can tell you that one of the things that's probably the hardest thing to give to somebody is what it feels like to have free time. Right? So if I can get that to that level, where I can make someone know what it feels like to have free time while the rest of the stuff is gravy, because like, you know, then they'll be able to separate you know, work from life, even though it's together. I only I understand but just a little bit, to the point where it's not sitting in their hands. All day and that dude that that sitting it's like toxic it sits in your in your head all day and it's very difficult for you to be present and I've heard this so many times that so free time makes you feel better and then you can put that you know passion back into whatever it is you're doing and inject that passion into the nine to five Say for example, I can go on and on and on about this shit now, right because I get it it's like you just have to see somebody working in a job not looking like they're having a good time. And then you so there's a problem. And some people will argue that's just what you're supposed to look like. is supposed to look and feel like that in that situation. Like really, really okay so but you've got to see the the horse blinders of industry, right where if you that's what consultants are for business consultants are for that because they see the whole planet as a whole, not just one industry in one market. And then so if you could say That Oh yeah, that's just that industry of that market. Well, I've seen other businesses in that industry in that market and they don't look like they're, you know, having such a bad time. And why is that? So we have to extrapolate that and take a look at it, and that's what people want to buy. That's the crazy thing. People want to buy that attitude, because it does, it does work. Right. So that's the secret sauce right there is we're going to talk about that. A lot.