Occasionally, against all reason and what is right in the world, your wit and charm alone aren't enough to secure a deal with a new client. In those instances, a tasty box of chocolates and a finely crafted case study can help you seal the deal. Instructions for crafting your case study are in this podcast episode. (Chocolate tips are in other podcast episodes.) Visit the original article at https://www.davidafields.com/the-perfect-case-study-for-your-consulting-firm and leave your comments.