Launching a new product can feel overwhelming. Do you start with ads, influencers, or retail? How do you know if your idea will actually sell, or if you’re about to waste your budget?

In this final chapter of The Perfect Launch System, Jon LaClare not only shares the proven three-step process his team has used to launch over 300 products but also recaps the most important lessons from the entire series. This wrap-up brings everything together—covering preparation, production, and profit—to give you the complete blueprint for successful launches and sustainable growth.

Tune in now to discover actionable insights to help you launch with clarity and build lasting marketing momentum.

In today’s episode of the Harvest Growth Podcast, we cover:

• Why video marketing is the most powerful sales tool for any product launch.
• A recap of the three-step Perfect Launch System: Prepare, Produce, Profit.
• How to craft irresistible positioning, messaging, and offers.
• The right way to split-test creatives and optimize across Facebook, Instagram, YouTube, TikTok, and TV.
• Choosing the right go-to-market channel: retail, direct-to-consumer, or hybrid.
• And so much more!

Want the complete roadmap to launching and scaling your products? Visit www.perfectlaunch.com now to get your free digital copy of the Perfect Launch System book.

To be a guest on our next podcast, contact us today!

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!