Today’s podcast features a talk from Jake Bailey, Senior Director, Head of Industry and VC Partnerships at Meta, which covers:

 

- Performance 5 — five data-backed strategies to help marketers maximize performance.

- How these five pillars have evolved and been refined.

- The importance of account simplification.

- How advertisers can succeed with automation.

- How Meta’s Advantage tools can help tap into the power of automation.

- How performance marketers have achieved great results with Advantage+ shopping campaigns.

- Why creative differentiation is so important.

- Using customer data and measuring results effectively.

 

Resources mentioned:

Performance 5

About Advantage+ shopping campaigns

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