The Performance Marketing Podcast

In this episode, Gaby sits down with Nick and Robin, founders of Seed, to talk about how the agency is run and why it matters to the businesses it works with. They also talk about the transition Seed is going through at the moment, moving to employee owned and how Seed could technically fire them if they wanted to...

They cover:

• How Seed is structured, and why they built it this way
• What changes when the people running your account own the company
• Why accountability in the team leads to better results for clients
• What outcome linked commercials mean, and why Seed wants skin in the game

If you’re a CMO or Head of Marketing wondering why your agency isn’t more proactive, this one’s for you!

For more information on us and what we offer as an agency, head to helloseed.co.uk or follow us on socials @SeedBrighton 🌱

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Youth unemployment is at 16.4%, its highest in over a decade, and more than a million 16 to 24 year olds in the UK aren't in work, education or training.

In this episode, Gaby Rollinson is joined by Celine McKeown, founder of Do What Matters and Meaningful Futures, and Louis Perkins, people lead at Seed, to talk about why career pathways aren't working for young people and what each of them is doing about it.

For more information on us and what we offer as an agency, head to helloseed.co.uk or follow us on socials @SeedBrighton 🌱

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One year on: Meta's Andromeda unpacked!

Louis, Jess and Gelly mark a year since Andromeda's launch with an honest chat about whether it's lived up to the hype.

They separate the model from the myth (an "Andromeda structure" isn't the same thing as Andromeda itself), share what the Liforme test actually showed about Advantage+ versus traditional, and explain why they pulled back around sales periods and payday shifts.

For more information on us and what we offer as an agency, head to helloseed.co.uk or follow us on socials @SeedBrighton 🌱

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Is AI making us stupid?

That's the question Nick and Nabil got stuck into on this week's episode of The Performance Marketing Podcast.

Cognitive offloading, cognitive surrender, and whether checking your own thinking is becoming a lost habit. 🧠

For more information on us and what we offer as an agency, head to helloseed.co.uk or follow us on socials @SeedBrighton 🌱

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Smart Bidding is changing on 17th August, and not everyone's going to like it. Abbie and Brandon break down what Google's Target CPA and Target ROAS update actually means, why budget limited campaigns are the ones to watch, and what to do before the switch flips.

For more information on us and what we offer as an agency, head to helloseed.co.uk or follow us on socials @SeedBrighton 🌱

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Ten years in the making 🔥

We had Charlie Hawker, Managing Director of a4labels.com, in the studio with Lauren to look back on a decade of working together, how it all kicked off, and where the business has grown to today. 🏷️

For more information on us and what we offer as an agency, head to helloseed.co.uk or follow us on socials @SeedBrighton 🌱

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Season 4 of The Performance Marketing Poddy! We've taken a 5 month break to faff around with new equipment, focus on some other projects and regroup, but we're back and we're on the lookout for guests. 💥

Drop us a DM if you want to come into our Brighton studio for a chat 🎙️🌱

Nick & Robin kicked off the first ep 💚

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In our final episode of 2025, Seed gathered around the Christmas tree with mince pies, mulled wine, and one by one dropped the questions they’ve always wanted to ask Nick and Robin into a jar. They get their office icks off their chests, discuss Chelsea boots and Sambas a few times, and confess the haircuts they've always wanted to have but never dared.

We're signing off for 2025, see you next year for more silly podcast episodes!

Merry Christmas! 🎄

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In this episode, we sit down with Beth and Vic to unpack how they drove 42% more bookings for Giggling Squid, the UK Thai restaurant chain. They talk through the unglamorous but essential groundwork, the hyper-local strategy that saw Beth managing 120 different ad groups, and why infrastructure matters just as much as strategy. If you're interested in what actually drives results in paid social (rather than just the shiny headline figures), this one's for you.

For more information on us and what we offer as an agency, head to helloseed.co.uk or follow us on socials @SeedBrighton 🌱

Hosted on Acast. See acast.com/privacy for more information.

What’s it really like to do a digital marketing apprenticeship, and how different is the experience in-house vs at an agency?

In this episode of The Performance Marketing Podcast, Anna and Scarlet sit down to chat about their apprenticeships from two angles. Anna completed her digital marketing apprenticeship four years ago within an internal marketing department. Scarlet is currently mid-apprenticeship at Seed post Ancient History degree.

If you’re curious about apprenticeships, or hiring for one, this is a fun and honest listen. 🌱

For more information on us and what we offer as an agency, head to https://helloseed.co.uk/ or follow us on socials @SeedBrighton 🌱

Hosted on Acast. See acast.com/privacy for more information.