The Performance Shift: Grow with CARE by Isabel Verstraete

Bart van Olphen, founder and CEO of Fish Tales (in the US the brand is called Sea Tales) explains how he builds a reliable brand. In order to change the world we need to do business differently as today the power is with the consumers. The industry will need to listen or they will die he explains in '16 minutes of Care', the podcast by the Care Principles. The demands of younger consumers,  the future of farm fishing,  vegan fish alternatives,  and much more are discussed in this last podcast episode with Bart. Do you need help adapting your brand to the wishes of younger consumers? Contact us: [email protected].

Bart is the founder of Fish Tales and he and his team want to create a positive impact on people and the planet by scaling the company. He chose 'share funding' to grow his business. Any consumer could buy a share of Fish Tales for €250. In just 3 hours he reached the goal of raising 1 million euros. How this works, what is the impact of share funding on the brand but also How did Bart become the sustainable fishing chef of Jamie Oliver? A fascinating talk with a visionary CEO. Don't miss this '16 minutes of CARE' and get inspired to create impact and grow your business in a caring and sustainable way.

Bart van Olphen used to travel the world and cook with small and local fisheries to express his love for fish. These small fishing communities asked him for help. That is what made him start Fish Tales.  Tuna is one of the most eaten fish worldwide. 90% of tuna comes from a non-sustainable source.  How are Fish Tales changing the fish industry?  How can they offer sustainably sourced fish to consumers all over the world? Consumers are more and more moving the market by demanding a more sustainable fish industry.   An interesting story about preserving wild fish & the oceans, how to take a stand and lead an industry as a small player, and how to feel the support from young consumers.

Bart van Olphen is the founder and CEO of Fish Tales, a seafood company with a mission.  Bart explains how he evolved from being a chef to owning a fish shop to being a successful Youtube chef to becoming the CEO of a company that sources fishing communities.   'If we take care of the fishing communities, they will take care of the oceans', was the starting point of his company.   Today he runs a successful company selling fish throughout Europe and the United States.  Watch this fascinating story with us in this first episode of '16 minutes of CARE'.

In deze 4de en laatste aflevering van '16 minutes of CARE' met Catherine Castille, Managing Director van Bonka Circus praat Isabel over hoe de huidige turbulente wereld nood heeft aan een ander soort leiderschap.  

Catherine is ook mama van 2 tieners en ziet dat de combinatie van ouderschap en werken zeer veel veranderd is, ten goede. Vandaag is er meer ruimte bij werkgevers om de zorg voor de kinderen erbij te nemen. 

Dit en nog veel meer tips over hoe je beter zorg draagt voor mens en de planeet komen aan bod.  Het CARE strategisch framework wordt verder besproken en naast samenwerken, duiken we nu ook dieper in wendbaarheid, betrouwbaarheid en empathie.  

Luister zeker en vergeet je niet te abonneren, ons een review te laten of deze onafhankelijke podcast alle sterren te geven die het verdient. Bedankt & take care!

Marktonderzoeksbureau Ivox deed een benchmark studie bij 2.000 Belgische bedrijven en stelde vast dat ‘samenwerking’ slechts 46/100 scoort.

In deze 3de aflevering van ’16 minutes of CARE’ duikt Isabel Verstraete dieper in het CARE strategisch framework en bespreekt ze met Catherine Castille, de Managing Director van Bonka Circus waarom samenwerken cruciaal is en waarom het makkelijker lijkt dan het is. 

Wil je meer weten over de CARE Scan en hoe goed jouw bedrijf scoort op de CARE Principles? Neem dan contact op: [email protected].

Als communicatiebureau ligt je focus steeds op je klanten en vergeet je snel je eigen speerpunten vast te leggen. Als purpose-driven bureau wou Catherine meer inzetten op duurzaamheid zoals beschreven in de SDG Goals  van de United Nations. In deze 2de aflevering duiken we in de 'CARE for the planet' en geeft Catherine inzicht in het proces om duurzamer te worden en hoe dat uiteindelijk leidde tot een B-Corp certificatie.  43 bedrijven in België zijn vandaag B-Corp gecertificeerd. Wat is B-corp en wat houdt het assessment in?  Een interessant gesprek over hoe je concrete en gestructureerde stappen kan zetten naar een duurzamere onderneming.

Hoeveel bedrijven liggen daar al écht wakker van purpose en hoe help je klanten om meer impact te maken? 

Catherine vertelt ook openlijk hoe ze bij Bonka Circus hun cultuur wat waren kwijtgeraakt. Het communicatiebureau werd geconfronteerd met burn outs en ontevreden werknemers. Er is toen een heel traject opgezet onder begeleiding van een externe coach. Na 6 maanden voelden ze het verschil en vandaag beseft Catherine dat goed zorg dragen voor je personeel een ongoing effort is.

Bekijk deze aflevering en leer meer over:

- Het belang van een sterke interne cultuur.

- Waarom waarden je helpen bij rekrutering.

- Hoe je zelf een positieve impact maken.

- Hoe 'CARE for your people' je kan differentiëren in een concurrentiële markt.

Meiny Prins, de CEO of Priva is here for the final episode of '16 minutes of CARE'. Meiny is the CEO of Priva, a company that helps save energy and resources to grow people and plants in perfect environments.  Meiny was elected ‘businesswomen of the year’ in 2009 but she believes that leadership is not about gender, nor about your position in the company but all about having a shared passion.  She launched a foundation called: Sustainable Urban Delta and explains in this podcast why she did this. Cities all around the world consist of urban centers and rural green belts around them. Often a city has brownfields, which are old and abandoned industrial fields in cities. Meiny considers the Netherlands the 1st food-producing city in the world. With 17 million inhabitants, the Netherlands has the same scale as New York.  This and more fascinating innovative ideas on the future of cities, food, buildings, and how anyone can make a positive impact are the topics of this final episode with the visionary CEO of Priva. Do you want to know more about how the CARE strategic framework can help your brand grow in a caring and sustainable way? Contact us for brand strategy advice or future-proof marketing plans. https://thecareprinciples.com

Meiny Prins is our guest in this 3rd episode of '16 minutes of CARE', the podcast of the Care Principles. Meiny is the CEO of Priva, a high-tech company that develops hardware, software, and services in the field of climate control, energy saving, and optimal reuse of water. They are a Dutch family-owned business but operate all over the world. 

Isabel Verstraete asks Meiny what she thinks about Collaboration and Agility, 2 shifts that are embedded into the CARE strategic framework.

For Meiny, collaboration is always about creating a win-win situation. If not everyone gains from it, it’ll not work. 

Agility is for her linked to innovation and the many and fast changes in the tech world. Tech is evolving very fast so Priva is continuously updating its systems and training its people. Meiny admits that can be challenging and can put pressure on the organization.

Make sure you will also listen to the 4th and final episode with Meiny as there we will dive deeper into her personal mission: the Sustainable Urban Delta, an initiative in which she positions the Netherlands as the most ecological CITY in the world.