05.22.2019 - By Alex Berman, Chairman of Experiment 27
Kevin Stecko is the founder and president of 80sTees.com. He's been operating the business since December of 1999. Being in the e-commerce industry for more than 2 decades now, he's seen it evolve into the giant that it is today. Born in the golden age of action figures & graphic tees, 80stees was something that he was destined to do. This show is sponsored by Experiment 27. This show is sponsored by Experiment 27. Get the discovery call script & questions template at experiment27.com/discovery In this episode you'll learn: [1:04] The story behind 80stees [2:44] What made Kevin take 80stees online back in 1999? [7:42] People complaint so much when the price is lower. [8:28] What does the outbound marketing look like for 80stees? [11:01] One-to-one to current customers [14:23] Keeping it all licensed when others can’t [17:02] What’s the design approval process for licensed products? [21:46] What turned Kevin off of the licensing deals and what is he doing instead? [24:20] What are the next steps for 80stees? [26:40] What is the future of Vintage clothes? Links mentioned: E-commerce musings by Kevin Stecko at Kevinstecko.com 80stees.com Have you been trying a bunch of different marketing tactics and nothing is working? I’d love to work one-on-one to see exactly what’s wrong at Experiment27.com/Consulting Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org). If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.