What is a visual identity? We define it as a cohesive collection of graphical elements that are chosen intentionally to bring your personal brand to life. The purpose of a visual identity is to create an emotional impression on your audience and inform your Ideal Brand Adopter about the essence of who you are and the many different aspects of your personality and professional expertise.

During the process of creating your visual identity, you will select a color palette, typography, and mood words to describe the way you want people to feel when they see your brand. In today’s post, I’ll teach you how to select your own color palette without knowing color theory or being a professional designer.

https://www.annavatuone.com/
https://personalbrandaccelerator.com/
@annavatuone
@personalbrandaccelerator

Perhaps you’ve been faced with the challenge of writing a personal brand statement. I know writing about yourself can be challenging, but take comfort in knowing this can be a relatively painless process if you approach it in the right way and with the right attitude.

Step one, repeat after me, I am a good writer. You’ve got to believe it, baby. Believe it! 

Simply put, a personal brand statement is what you do. A personal mission statement is why your personal brand exists. What’s the purpose of your brand? What are you trying to accomplish by having a personal brand and sharing your content with others? That’s what a mission statement should address. Here’s an example of my statements:

Personal Brand Statement:
“I teach entrepreneurs how to build their personal brand.”

Personal Mission Statement:
“To help entrepreneurs build authentic personal brands.”

Personal Vision Statement:
"That every entrepreneur would know who they are and live that truth out loud."

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You might be afraid to build your personal brand for fear you aren't “expert” enough. Perhaps you  assume that a deep level of professional expertise is a prerequisite for creating content on social media. Without one, someone might mistake you for an influencer. Gasp! ;) Listen, I understand. You may have a story you want to share with others, but if you don’t have any real level of professional expertise, is it pointless to build a personal brand? Absolutely not. Take heart in knowing you don’t have to share educational content on social media to have a credible personal brand. Everyone has to start somewhere. If you’re a person who wants to serve others, share what’s true for you, and tap that creativity muscle, you will find immense joy and satisfaction from creating content consistently and engaging with an audience who is interested in who you are and what you do. It may just be easier than you think. Here’s what to keep in mind while you discover your purpose and build your personal brand.

https://www.annavatuone.com/
https://personalbrandaccelerator.com/
@annavatuone
@personalbrandaccelerator

How do you know if you're truly ready to start building your brand? How can you be sure if this is the best use of your time and resources? It starts with these 4 things.

In this episode, I'm sharing how I built Personal Brand Accelerator and the real reason the program exists.

Welcome to Season 2 of the Personal Branding Podcast; not to mention, my life. In this episode, I reveal the *real* reason I left my home in CA to start a new life here in Boston, how to strengthen your intuition muscle, and grow more attuned with your inner-knowing.This podcast is sponsored by Carr Workplaces, flexible office space around the country for the productive professional. Follow us on social:@annavatuone@personalbrandingpodcast

Today’s episode is all about moving forward. Have you ever thought about starting a business or pursuing one of your interests more seriously? It can be risky. Although when you're building something bigger than yourself, it’s a risk that becomes tolerable.My guest today is Kristen Kurihara, she is the founder of the MoveForward Community, a space for fitness, health, and wellness professionals to come together to create community. Kristen started teaching yoga 15 years ago, and has worked in the retail world doing marketing and sales for companies like Abercrombie & Fitch, Lululemon, Pressed Juicery, and Carbon38. Her mission is to bring together talented women and create magic.Entrepreneurship is a rhythmical pattern of rising and falling, continual change, and the constant push for growth. Moving forward towards your vision is what gives our lives direction—whether you reach the destination is not what’s matters. It’s the deep joy and satisfaction of moving towards something. Having direction alone is valuable enough.Follow Kristen:moveforwardcommunity.cominstagram.com/moveforwardcommunityinstagram.com/kkholidayy

Phylis is the author of the book “Unmothered” Life With a Mom Who Couldn’t Love Me, a story that walks readers through the journey of breaking generational dysfunction between mothers and daughters. She is also a coach specializing in speaking and writing. She loves to help women discover who they are in their personal testimony and branding.If you’ve ever thought about writing a book or sharing your personal story with the world, this episode is for you. We discuss:* How to write a book — what the process looks like from start to finish.* Three ways you can work with a publisher, and how to know what’s right for you.* What to include in your book proposal * How to hold people’s attention so they don’t want to put your book down* How to become a better writer and stop procrastinating As always, this episode is sponsored by Personal Brand Accelerator, my 3-month signature program that teaches entrepreneurs how to discover their purpose, clarify their message, and communicate with confidence online.CONNECT WITH PHYLISWebsite: https://www.phylismantelli.com/All Social Media: @phylismantteli Be sure to check out Phylis’s 4-week course called 'Memorable Memoirs'. This course helps you start the writing process and at the end, you will have a book proposal ready to pitch to publishers.Phylis and her team are currently taking sign-ups and the course is planned to launch on December 15th: check it out.

We are living in a time where honor and character are incredibly important. It’s critical to confront who you are and what your values are. If you don’t do this, it will grow increasingly difficult to connect with your audience in a way that is powerful and effective. A personal brand is a vehicle that moves you forward. The stronger your personal brand profile, the more trust you will instill in your audience. With this, it’s key to consider how you are presenting yourself online. As technology continues to evolve, the majority of our social interactions will be framed in a digital context. Are you prepared? Is your business prepared?In today’s episode, I’m sitting down with Maya Violet Normandi, founder of Maya Violet Design. Her studio handcrafts intentional branding, websites and graphic design for growing entrepreneurs that are driven by purpose. She is also one of the incredible entrepreneurs responsible for the development in PBA!In today’s episode you’ll learn:- How to create an authentic visual identity that represents your brand and aligns with your values. - Why it might be damaging to create an “ideal client profile” and what to consider instead. - How to select a gorgeous color palette for your personal brand- How to choose your brands typography and why some typefaces might work better for your brand than others. - How to make your website look like a designer created it. - How to setup your website like a Personal Brand Strategist organized it - How to create a streamlined navigation for your websiteHow to setup your website so it aligns with the objectives you have for your businessKeep up with Maya:https://www.mayavioletdesign.com/https://www.instagram.com/maya.violet.design/The Wisdom of the Ennneagream:https://www.amazon.com/Wisdom-Enneagram-Psychological-Spiritual-Personality/dp/0553378201

Hey everyone, welcome back to the Personal Branding Podcast where I interview industry experts and influencers who share small pearls of wisdom, actionable advice and spark a thought-provoking discussion on personal branding and entrepreneurship. You’ll enjoy this podcast if you’re a go-getter: a high-achiever who longs to go your own way and get paid for who you are, instead of just what you do.Today’s episode is really important to me. I’m interviewing Drew Amoroso, Workday Strategist and Founder of DueCourse, (and also, I might add: one of my clients and close friends.) Drew is one of those people who has a passion and vibrancy for life that is contagious. He knows it’s worth the effort it takes to be “the best that he can be.” An in doing so has inspired others to invest in themselves, improve their workday, and thus improve the quality of their lives.If you’re the kind of person I think you are, you’re going to love today’s episode because we talk about:Why Drew left his $250k/yr salary and took the leap into Entrepreneurship.Why you have to take care of yourself, first--in order to serve others better. How to optimize your morning routine and improve the quality of your workday.How to choose your own thoughts and start your workday over at any time you need to.How to stop resisting and drop fully into the present moment.https://www.drewamoroso.com/https://www.instagram.com/drew.amoroso/https://www.linkedin.com/in/drewamoroso/https://twitter.com/drewamorosohttps://www.facebook.com/drew.amoroso