In this podcast in-studio interviews with Kay Mc Carthy and Shane Doyle from branding specialists MCCP, Jonnie Cahill, Marketing Director O2 Ireland and on the phone from London Will Goodhand from award winning market research agency Brainjuicer. In the interview we discuss the challenges of protecting brand value in a recessionary environment. Jonnie Cahill, Marketing Director O2 Ireland, shares some very interesting insight from O2 in terms of how they evaluate the commercial impact of their relationship building activity; Will Goodhand has a number of case-study examples from Brainjuicer's client base to share, and Kay and Shane share some of the research findings from MCCP which shed light on how Irish consumers are adapting their behaviour in the new climate. You can download the show on the link below.

In this podcast Stuart Mc Louglin from Business2Arts is in studio to discuss the Fundit.ie programme which is an innovative means of using the principles of crowd-sourcing plus..... an interview with Leanne Papaioannou Managing Director of Chilli Pepper Marketing who will discuss with me the challenges of customer retention in a recession as well as the distinction between retention and loyalty.

In this podcast Tim Ryan, Marketing Manager - Ireland for Jameson discusses their latest 'bear' campaign which is part of the broader 'Easygoing' positioning. We discuss how Jameson is embracing a digital strategy in their communications as well as exploring how the brand is presented in overseas markets.

Also Eoin Wrixon, General Manager for Carlton Screen Advertising talks about cinema advertising in Ireland, the link between cinema owners, distributors and the media space advertisers.

In this podcast an interview with Ronan Healy about The Adventure Weekend - a three-day event taking place in the RDS from 20th May 2011, which will showcase the very best of what Ireland has to offer in outdoor and adventure activities. At a time when the Irish tourism industry is in decline The Adventure Weekend is hoped to ignite new enthusiasm about what Ireland has to offer in the emerging adventure sector.

Interview with Ed Mc Donald Chief Executive of the Association of Advertisers in Ireland (AAI) . In the interview we take a look at the environment for advertisers, and in particular with the legislative climate. Ed will be making the case for the importance of the advertising and marketing community in national recovery. Also in studio we interview Colm Carey from The Research Business about marketing research issues.

In this podcast, a report from the IDMA special conference on Loyalty and Retention held in the Gibson Hotel, Dublin on April 20th, 2011. Among the interviewees are keynote speakers:

Cathy Summers, Executive Manager - Customer Experience & Targeting, Aviva

Sarah Bean, General Manager, Coty Ireland and

Kay Price, CRM Manager, Superquinn

I also interview Brian O'Kennedy, Chairman of IDMA.

At the end of the podcast I interview Sandra Lawler and Bernie Keogh from Alternatives - a specialist marketing services and recruitment agency. In the interview we discuss trends in marketing recruitment in Ireland on a sector-by-sector basis.

Guest presenter Mark Byrne from Brand Union interviews head of An Post Mail Media Unit, Amie Peters, who discusses the forthcoming An Post Direct Marketing Awards, and Colin Lewis reviews a marketing classic The Fall of Advertising and the Rise of PR by authors Ries and Ries.

In this podcast, guest presenter, Roisin Ni Mhordha from Impression PR interviews Aoife Carrigy, food, wine and travel journalist and food blogger at HolyMackerel.ie and Paul Flynn, founder and chef at The Tannery in Dungarvan who discuss the healthy, vibrant food and hospitality industry in Ireland. The evening before the show aired, Roisin attended the Three Chefs Kitchen where Martijn Kaujiter from the Michelin Starred Cliff House, Eddie Baugio from O'Brien's Chophouse and Paul Flynn prepared a very special three course meal.d our own Paul Flynn will cook a three course supper in front of you.

In this episode a sponsorship special interview with Professor Tony Meenaghan, where we discuss current developments in sponsorship both local and international.

In this podcast I'm joined by Roisin Ni Mhordha...and our guests are:

Alex Fitzgerald ( pictured left ), editor of Irish Tatler: The Men’s Issue and Terry Prone, writer, broadcaster and Chairperson of The Communications Clinic. We discuss the male image and also how the media is addressing the need to cater specifically for men with examples of Irish Tatler bringing out The Men’s Issue and Paul Galvin’s column in the Irish Independent’s Weekend Magazine.

And we discuss Facebook Marketing Tips with Luke Abbott ( pictured right ) from Neworld Associates, including the need to build fan engagement with practical case-study examples.