A special podcast on the topic of measurement in a new media era. This podcast features an interview with Andrew Greene, CMO Ipsos MediaCT. Andrew has recently published a book on media audience measurement: From Prime Time to My Time: Audience Measurement in the Digital Age. This is a comprehensive guide to the history, current status and potential future directions for media audience measurement across all media.

This podcast is a special dedicated to the topic of using a blog as a primary means of income. In studio I interviewed two bloggers who have been very successful at turning their blog into a commercial proposition.

Liam Daly is an award-winning blogger who has a number of blogs. He has been very successful in selling his artwork online and has been able to capitalize on his creative skills with a background in computing. His main blog is Bicyclistic where he tells the stories of painting, of cycling, and the things he thinks of while standing at bus-stops, and it's also where he posts any upcoming sales of paintings.

Amy Dillon is behind the MakeUpandBeauty.ie blog where she has successfully integrated copy and video in a blog that's had both an Irish and international following. Her YouTube channel is Dazzledust25.

Also in this podcast is show producer Monica Harkin who will give some insight into the more popular blogs here and internationally.

In this podcast I am joined by Aoife Mahon and Gina McCrudden from Rabodirect.ie who discuss a wide spectrum of issues concerning financial services marketing.

Social Media and financial services marketing, listening to customers, marketing strategies.

In this podcast I also interview Ronan Kinahan from VibeTraining who gives some pointers to improving your sales presentation skills.

In this podcast, an interview with Pat Mc Ardle, founder of Mc Ardle Associates, Marketing Consultants who specialise in helping professional services firms with their marketing activities. In our discussion we talk about how the recession is forcing more companies to look to marketing solutions to help survive and prosper. As Pat says in the interview, there is demand out there, but companies need to know how to tap into it.

This special podcast reports from the inaugural National Digital Media and Marketing Summit held in Dublin’s RDS on Wednesday March 31st, 2010. In the podcast there are a series of interviews with exhibitors and speakers including:.

Ken Stanley, The Creative District

Donald Douglas, Return2Sender

Martin Murray, Agency Channel Manager, Google Ireland and UK

Philip Mc Cartney, 80:20 Interactive

Anthony Quigley, Digital Marketing Institute

Edel Horgan, Pigsback.com

Jonathan Forrest, Cybercom

Doug Baxter, io Interactive Advertising

And don’t forget that The Persuaders will be supporting and attending the forthcoming Digital Café taking place on April 15th, in St Stephens Green Centre Dublin. Hope to see you there.

In studio are Doug Baxter, Managing Director of io interactive ocean and Ian Dodson from the Digital Marketing Institute who engage in a broad ranging discussion covering all things digital media and marketing. In addition Doug previews the forthcoming Digital Cafe that io Interactive Ocean are organising on the 15th April in St. Stephens Green.

In this podcast guest presenter Roisin Ni Mhordha previews the marketing year 2010 with guests John Mc Gee from Mount Media, publisher of Irish Marketing Journal, Aisling Holly, managing director of Hospital Group Ireland, and on the telephone Clare Nolan, marketing manager Ireland for Tommy Hilfiger.

Please note that there is a special podcast section on the Irish Marketing Journal website which is presented in association with The Persuaders

In this podcast an interview with Stephen Stynes from Direct Brand who is on the board of the Irish Direct Marketing Association IDMA about their educational programmes including Digital Master Classes. Also on the show, Caemin O'Connor from Visualise was studio to discuss the developments in the ambient advertising market. Among the topics we discuss are what makes a winning campaign and how digital technology will shape the ambient advertising market.

Douglas Dalby, CEO News4Media.ie News4Media's operation in Ireland is headed up by Douglas Dalby, who left The Sunday Times in 2006 to form prangle.ie, a dedicated PR distribution service for Ireland. Having developed this platform to a commercial level, Douglas left Prangle.ie to head up News4Media.ie in September 2009. A senior journalist for more than two decades, Douglas has worked for The Irish Times, Sunday Tribune and Sunday Business Post and at The Australian in Sydney. He has also lectured extensively in media studies at Dublin City University.

Plus an interview with Press Ombudsman, Professor John Horgan.

An interview with Maria Moynihan the festival director the Volvo Ocean Race 2009 which called into Galway during the summer of 2009. The overall economic impact was almost €60m Euros and in the interview Maria discusses the sponsorship support that the Festival got this year - she talks about the way that their media partners were able to achieve a return from a modest €300K in media support.

Also in this podcast Colm Carey ( pictured ) from The Research Centre talks about trends in qualitative market research.