Dan Frechtling, CEO of Boltive, joins David and Deb to share how his Privacy Guard service helps media companies, technology companies, and consumer brands find, block, and replace invasive advertising, including those with malware, data leakage, and other potential California Consumer Privacy Act (CCPA) or EU General Data Protection Regulation (GDPR) violations. Dan tells a compelling story about his migration to data security and provides background on how advertising algorithms work. He also describes why advertising is so enmeshed in our web experience and what that means for the future of data protection. During the discussion, Dan gives a shout-out to our own CCPA Litigation Tracker, which helps companies stay abreast of litigation involving the CCPA.