In this episode of the Pet Groomers Community Podcast, Jo Wallace is joined by Lee-Ann Wills of L. Wills Pet Spa and Sally Henwood of The Grooming Studio for a brilliant chat about the realities of running a grooming business.
Lee-Ann shares what it has been like launching her own pet spa, building a busy one-to-one environment, working with nervous and reactive dogs, grooming cats, and juggling business life alongside being a mum. Sally talks about her long career in grooming, from training in the late 90s to running her own salon, navigating quieter diary periods, price rises, marketing changes, and updating her website to attract the right clients.
Together, they discuss the importance of marketing before you need it, why social media and video can feel so difficult, and when outsourcing might be the next sensible step.
There is also plenty of grooming talk, from breed standards and hand stripping to doodles, pet trims, customer communication, and why learning to “speak client” is such an important skill. They explore how groomers can use breed profile knowledge creatively, even when customers want practical pet grooms rather than full show styles.
A warm, funny and thoughtful episode for groomers at any stage, especially those thinking about marketing, pricing, client communication, cat grooming, or finding more confidence in their own skills.
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As always, we are grateful to our show sponsor, Pet Passion To Profit. A business coaching company for pet groomers.
Find out more at www.petpassiontoprofit.com