The Pete Godfrey Persuasion Show | Strategic Selling | Direct Response Marketing | Copywriting

The Pete Godfrey Persuasion Show | Strategic Selling | Direct Response Marketing | Copywriting

By Pete Godfrey: Sales & Marketing Strategist | Professional Direct Response Copywriter | Pete talks with Ben Settle, Mal Emery and other special guests...BusinessTechnologyEducation
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The Pete Godfrey Persuasion Show | Strategic Selling | Direct Response Marketing | Copywriting episodes

  • GS 163: The Missing Piece of The Success Equation Puzzle
    On today’s show I’ll talk about one thing I see lacking in many people today… and how this lack causes so many problems.
    Yet armed with this one thing you’ll be able to achieve more than you ever thought possible.
    Listen in and discover…

    * An old saying that holds the key to getting what you want… however there’s a caveat that I fully explain
    * The ancient Chinese secret to getting things done… and why this makes them so damn powerful
    * How the advice I received from an old mentor can stop you revealing too much on social media… and why this is so important for your wealth, health and peace of mind
    * Why getting rich quick might not be the best option… see how most millionaires make their fortunes which goes against everything the ‘want it now’ brigade hate
    * Another old saying that makes sure you never go hungry… in fact you’ll thrive

    PLUS so much more.
    Press the play button above.
    Enjoy!
    Cheers,
    Pete Godfrey
    Wizard of Words
    P.S. To continue the conversation with me, make sure to join my facebook group that supports this show.
    Just make sure you answer the one simple question when prompted… otherwise you won’t get in.
    You can join here: https://www.facebook.com/groups/PeteGodfreyShow
    12 min
  • PGS 162: The Godfather’s Charisma Secret That Builds Loyalty & Devotion
    The movie The Godfather is one of my favourite movies with many persuasion lessons on offer. Old Vito Corleone had a lot of power. Many believe his power came from his ability to use extreme violence. And while this is true to some extent, it’s only a part of the story.
    That’s because Vito understood human psychology. He cultivated a simple behaviour that built his influence and power and that insured loyalty and devotion. And it had nothing to do with threats, violence or intimidation.
    On this week’s show you’ll discover what this simple behaviour is, and how to use it so you build your authority, influence and power.
    Listen in and discover…

    * The one kind of bank you can really bank on… pays great interest too

    * Vito Corleone’s famous quote that reaps big rewards… patience is the key with this one

    * How to apply the Godfather’s charisma secret that builds loyalty and devotion… simple to do yet highly effective

    And way too much to mention.
    Press the play button above.
    Enjoy!
    Cheers,
    Pete Godfrey
    Wizard of Words
    P.S. To continue the conversation with me, make sure to join my facebook group that supports this show.
    You can join here: https://www.facebook.com/groups/PeteGodfreyShow
    20 min
  • PGS 161: Wizard on Wealth
    One segment of my former newsletter was a real favourite with my subscribers, and that was my Wizard on Wealth series. This is where I talked about the habits, thoughts and behaviours that make a successful life… and also, all those nasty things that can derail us and what we can do to defeat them.
    Like a Wizard peering into a crystal ball, you too can accurately predict your future earnings. Your actions, thoughts and behaviours of today determine what you reap in the future.
    So on today’s show, I share 3 Wizard on Wealth nuggets that became popular…
    You’ll discover…

    * Take this attitude to boost your finances… it’s a hard-line approach but thoroughly worth it if you want to accumulate wealth
    * A simple ritual that almost guarantees you make more money… this is a fundamental success secret to use in all areas of your life, not just wealth accumulation
    * 3 synergistic traits that work together to attract money into your life… do not ignore even one of them… their power comes from working together… this creates an unstoppable wealth attraction force in your life

    And way too much to mention.
    Press the play button above.
    Enjoy!
    Cheers,
    Pete Godfrey
    Wizard of Words
    P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.
    You can join here: https://www.facebook.com/groups/PeteGodfreyShow
    20 min
  • PGS 160: (Part 2) 4 Critical Areas to Focus on to Turn One Time Customers Into Life Long Members
    Last week, we talked about the 4 critical areas in membership marketing to focus on. And I went in detail on the first two of these areas.
    This week I finish off this membership series with the third and fourth area to focus on in your membership. It’s these final two areas where the big money is made. So listen up and take some notes.
    You’ll discover…

    * The one thing you must encourage to keep the loyal support of your members… see the Tom Sawyer effect in action

    * 2 things that ensure your members stick around… done right, your members won’t go anywhere; month after month they’ll stick around to hear your words of wisdom

    * A simple add-on that boosts your sales to current members… this is an overlooked area that many miss that slashes their profits

    * The longer they stay, the longer they pay… see what Dan Kennedy says is “the best retention strategy by far”

    * The psychology of ascension… this is where the real money is made

    And way too much to mention.
    Press the play button above.
    Enjoy!
    Cheers,
    Pete Godfrey
    Wizard of Words
    P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.
    You can join here: https://www.facebook.com/groups/PeteGodfreyShow
    24 min
  • PGS 159: 4 Critical Areas to Focus on to Turn One Time Customers Into Life Long Members (Part 1)
    Last week, we talked about different elements to include in your membership to make it stick. This week, I give you the 4 critical areas in membership marketing to focus on.
    Stick to these four areas and develop strategies to meet these objectives to give your membership group the best chance of success. (No more hit and miss.)
    Anyway, this is an important subject. So I’ve split this one up into two shows. Part two is next week.
    For now, listen in and discover…

    * The 4 critical areas to focus on to make more money and to have happier members… each area is linked and forms a solid, almost unbreakable chain

    * An important, yet overlooked fact about free trials to your membership… ignore this fact at your peril (yet many do with disastrous results)

    * How to make your new members feel special and more likely to stay… so easy to do yet so few do it

    * Embrace your uniqueness to build your own tribe of raving fans … this is the ultimate connection secret, and creates a real bond between you and your members

    And way too much to mention.
    Press the play button above.
    Enjoy!
    Cheers,
    Pete Godfrey
    Wizard of Words
    P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.
    You can join here: https://www.facebook.com/groups/PeteGodfreyShow
    19 min
  • PGS 158: How to Make Your Membership Group Stick
    If you run any kind of membership, then you’ll want to listen to today’s show right now. That’s because today, I give you the critical elements to include inside your group so your members stay, pay and sing your praises.
    I’ve helped hundreds of my members over the years launch some kind of membership. I’ve even done membership for bricks and mortar businesses, like Naturopaths and Day Spas.
    But on today’s show, I’m gonna focus on the info-marketing biz, the guru biz, where each month your members automatically pay you to supply them information.
    Listen in and discover…

    * The critical mistake most people make with their groups and how to avoid it… (Hint: Less is more)
    * What your members are really buying… it’s probably not what you think
    * 13 essential elements to share with your members… do not leave even one out
    * How to teach without boring your audience… no one likes a preacher so do this instead

    And way too much to mention.
    Press the play button above.
    Enjoy!
    Cheers,
    Pete Godfrey
    Wizard of Words
    P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.
    You can join here: https://www.facebook.com/groups/PeteGodfreyShow
    22 min
  • PGS 157: Confused Prospects Don’t Buy
    Lots of copy I review is hard to understand. It’s disjointed. Complex. And it does my head in trying to figure out what they are talking about, let alone what they are trying to sell.
    So today’s show is all about how to make your copy clear, concise and instantly understandable so you make more sales.
    Listen in and discover…

    * One of the biggest copy flaws that sabotages sales… plus an easy fix to follow
    * Why getting clever in your copy seldom works… and what you should do instead
    * How to get instant clarity in the mind of your readers… plus numerous examples
    * Plus plenty more!

    Press the play button above.
    Enjoy!
    Cheers,
    Pete Godfrey
    Wizard of Words
    P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.
    You can join here: https://www.facebook.com/groups/PeteGodfreyShow
    12 min
  • PGS 156: The Insanely Magnetic PULL of FOMO: How to Profit From it… And… How to Guard Against it
    Today’s show is all about the dreaded FOMO… the fear of missing out. With social media, FOMO is on the rise. And it’s only getting worse.
    As marketers, we need to understand the true power of FOMO so we sell more products. But also, on the flipside, we need to guard against this destructive feeling so we can lead successful and fulfilling lives.
    Listen in and discover…

    * How to inject urgency into your copy so your prospects buy now not later… and why you should include urgency right from the start to create an overwhelming desire to buy
    * 2 FOMO inducing elements to include when selling any kind of seminar, retreat or event… so simple yet absolutely effective
    * The copy click that gets undecided buyers buying… use this one towards the end of your sales presentation for maximum effect
    * How to rid yourself from ever feeling like your missing out… 3 steps to creating your own fulfilling life, without ever wondering, or even considering, what everyone else is doing
    * Plus so much more!

    Press the play button above.
    Enjoy!
    Cheers,
    Pete Godfrey
    Wizard of Words
    P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.
    You can join here: https://www.facebook.com/groups/PeteGodfreyShow
    19 min
  • PGS 155: The Forbidden Remix of the Collier Principle
    I’ve called today’s show: “The Forbidden Remix of the Collier Principle.”
    That’s because we’re going to discuss one of Robert Collier’s timeless principles, but also, I used the word forbidden because I’ve added something to his principle… an element that really ramps up the power of Collier’s teachings. However, some folks may find it unpleasant, and they’ll never use it.
    Listen in and discover…

    * 2 Collier principles that instantly connect with your audience… plus the secret missing element to add to make these principles even more effective
    * The forbidden feelings to target to ramp up your sales… most people will never openly acknowledge these feelings, yet they are there, simmering away inside, ready for you to activate them
    * 2 classic examples of the Collier Remix in action… don’t get all offended when you see them… if you truly want to help your customers you’ll use this powerful concept
    * Plus loads more…

    Press the play button above.
    Enjoy!
    Cheers,
    Pete Godfrey
    Wizard of Words
    P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.
    You can join here: https://www.facebook.com/groups/PeteGodfreyShow
    14 min
  • PGS 154: How to STOP Being a Slave to Your Emotions
    Today’s show is all about emotions… and how you can stop being a slave to your emotions and start thinking rationally… this way, you’re not reacting to everything in your life with an emotional response.
    It’s a deep subject… and we haven’t got time to do it justice… but I’ve got a couple of good points for you to consider.
    Listen in and discover…

    * The insidious age-regressing epidemic that’s sweeping the planet… see what you can do to stop being infected
    * The BIG breakthrough that stops you from reacting emotionally to every situation… hint… the situation you’re experiencing has no meaning until you attach a meaning to it (this is deep but a big one so don’t miss it)
    * Before you react do this one thing … this could save you lots of grief and anguish and only takes a minute of your time
    * Plus loads more…

    Press the play button above.
    Enjoy!
    Cheers,
    Pete Godfrey
    Wizard of Words
    P.S. To continue the conversation with me, make sure to join my Facebook group that supports this show.
    You can join here: https://www.facebook.com/groups/PeteGodfreyShow
    12 min

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