An interview with Martinrea International Executive Chair Rob Wildeboer. Rob talks about the culture he develops in his company and the automotive industry. In my conversation with Rob, he shares his motivation and what drives him the most in making a difference. Martinrea’s success is globally shown through its core sustainable culture. Focused on entrepreneurship, lean manufacturing principles, and the Golden Rule philosophy, Rob says Martinrea believes in dignity and respect for its people, communities, customers, and investors.