The PharmaBrands Podcast

Leading a health-focused agency has never been easy, but the current competitive landscape, technology shifts and an evolving market makes it more complicated than ever. In today's episode Dorothy shares her perspective on leading NFA Health, being a part of a larger agency network, the importance of strategy and insights and what she's thinking about as we head into 2025.

Our Producer is Darryl Webster with Chess Originals.

PSPs have been, and are increasingly, key for brands and patients alike, but their impact is often limited by accessibility. How a patient finds, interacts with and ultimately benefits from a PSP is almost wholly dependant on how accessible that program is. But the teams – both agencies and industry - who build the key points of interaction in a PSP are not often well-versed in experience design. In this episode Patrick shares his views on how innovation, empathy, patient-centricity can enhance the accessibility of Canadian PSPs.

 This episode was brought to you, in part, by NFA Health, a creative marketing agency born out of a desire to make healthcare experiences better. We appreciate their support and encourage you to learn more at, nfahealth.com.
 
Our producer is Darryl Webster with Chess Originals.

According a recent whitepaper published by The Rounds, 74% of HCPs want to go to an independent medical site to get practice and product information. In this episode host Neil Follett talks with Tim Rice about his journey to lead, build and grow a compliant and innovative platform for Canadian HCPs.

This episode was brought to you, in part, by NFA Health, a creative marketing agency born out of a desire to make healthcare experiences better. We appreciate their support and encourage you to learn more at, nfahealth.com.

 Our producer is Darryl Webster with Chess Originals.

Sophie is a longstanding and passionate leader in healthcare marketing and also the President of Women Leaders in Pharma. She brings both of those perspectives to bear in this episode as she talks to host Neil Follett about the challenges of juggling many (many!) responsibilities, the importance of mentorship and how her perspective has changed over her career.

This episode was brought to you, in part, by NFA Health, a creative marketing agency born out of a desire to make healthcare experiences better. We appreciate their support and encourage you to learn more at nfahealth.com.

 Our producer is Darryl Webster with Chess Originals.

The healthcare marketing landscape has changed a lot since PAAB was founded in 1976. Even in the last few years, submission levels to PAAB have soared and new channels and technologies have added more complexity to both how we market and how we get our content into the market. In today’s show Jen reflects on the changes within PAAB during her time there, and the changes that are to come as the organization anticipates, and plans for, change.

Season 2 of the PharmaBrands podcast is been brought to you, in part, by NFA Health,  and we thank them for being a great partner.

Our Producer is Darryl Webster with Chess Originals.

Leading through change is the hallmark of a good CEO in 2024. From evolving client needs to new technologies, and from new service offerings to a company staffing up in new geographies, Jessica Knox is leading through a lot of change! In today’s episode Jessica shares the Metrix story, covering 40 years of history while keeping her focus firmly on the future.

Season 1 of the PharmaBrands podcast has been brought to you by Metrix, and we thank them for being a great partner.

Our Producer is Darryl Webster with Chess Originals.

In this episode of the PharmaBrands Podcast, Neil sat down with Jonathan Chiriboga, Director of Marketing Innovation and Digital Excellence at AstraZeneca.  Jonathan shares his journey that took him from McDonald's to AstraZeneca and offers a candid take on the Pharma industry, as a relative “newcomer” to the industry.

The PharmaBrands podcast is brought to you, in part, by Metrix. Metrix helps clients make behaviour change happen. We appreciate their support and encourage you to learn more at metrixgroup.com.

Our producer is Darryl Webster with Chess Originals.

embecta, the diabetes care business that spun off from BD in 2022, is in many ways a start up with 2000 employees and a 100 year legacy. In this episode Jen shares her perspective on leading the Canadian team through the change, growth, challenges and pride that comes with creating a new business from a very old one. Jen’s insights on managing through ambiguity and her passion for supporting her team shine through in this conversation.

 This episode was brought to you, in part, by Metrix. Metrix helps clients make behaviour change happen. We appreciate their support and encourage you to learn more at metrixgroup.com.

 Our producer is Darryl Webster with Chess Originals.

Inspiring and nurturing creativity within your teams and accounts is a key mandate for any Chief Creative Officer. In this episode Marty talks candidly about the challenges, and successes, of leading creative teams in a highly regulated industry. Marty has also recently returned from Cannes and shares his stories from the south of France.

This episode was brought to you, in part, by Metrix. Metrix helps clients make behaviour change happen. We appreciate their support and encourage you to learn more at metrixgroup.com.

Our producer is Darryl Webster with Chess Originals.

Advocating for the life sciences industry in Ontario is as complicated and as nuanced as it sounds. In this episode Jason explains the mission, priorities and successes of an industry association that represents over 250 incredibly diverse members. Having led LSO for 13 years, stewarding its amazing growth, Jason is in a perfect position to both look back on where LSO has been and gaze forward to give us a glimpse into where it’s going.

This episode was brought to you, in part, by Metrix. Metrix helps clients make behaviour change happen. We appreciate their support and encourage you to learn more at metrixgroup.com

Our producer is Darryl Webster with Chess Originals.