Vicki first met Tom in the Arctic.
They were both undertaking a 250km Ice Ultra in one of the northernmost remote parts of Sweden.
Tom was running a very different race to Vicki and would arrive at the stage finish line each day several hours ahead of her. So regrettably, they didn't get to spend a huge amount of time together. But Tom stood out - always with a beaming smile on his face the next morning, eager to get going. Keen to help others with their kit and with words of encouragement.
Nearly two years later, Vicki & Tom finally get to have that much promised catch up.
Not only is Tom an accomplished endurance runner, he is also the Founder & CEO of Create Group; the Middle East’s leading and award-winning strategic digital communications agency that spans 4 international offices, with 200 team members.
Tom takes inspiration from his adventures and applies those life lessons to leadership, mindset & personal development, allowing those principles to permeate the culture at his agency - recognized as having one of the region’s leading work cultures.
Tom has twice completed the 250km Marathon Des Sables. But his 'sketchiest' moment was scaling mountains in the UTMB OMAN, a 137km single stage race, over 42 hours of non stop racing, sleep deprived and completely alone.
Tom's TEDx talk; ‘The power of adventure’, covers a cancer diagnosis he had some years ago and how it brought about a pivotal mindset shift & journey to relentless discovery.
Tom lives by the motto:
‘Don’t Let Your Excuses Today Become Your Regrets Tomorrow’
And urges others to to seek out adventure, be true to themselves, show authenticity, and have the courage to truly be happy.
He reminds us that often in life, the thing that looks like it’s on fire isn’t the problem.
And his best piece of advice? Don’t complain. At least not to anyone who can’t help you...
Watch Tom's TedX talk here
Follow Tom on Instagram @tomotton
Find out more about Create Group here
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Thanks for listening!
Vicki