The Pioneering Practice by Amanda C. Watts

Here I thank the people that made this book possible (you know who you are) and outline the next steps that accountants, bookkeepers, CPA's and financial coaches can take in the marketing journey.Thank you for listening.P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help: 1. Watch The 15 Minute Case Study5 real life examples of firms that are attracting high value clients, how...

Managing your time is critical if you are going to successfully grow your accounting firm. Why? Because your cashflow follows your calendar. Thank you for listening.P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help: 1. Watch The 15 Minute Case Study5 real life examples of firms that are attracting high value clients, how they are doing it, and the two things you need to...

Once you have signed a new client the experience they have in the first 100 days with you will determine how long they stay, how good a client they are, and if they will refer you more clients. It is critical that you frame and then exceed their expectations of your firm. Thank you for listening.P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help: 1. Watch The 15 Mi...

This strategy brings together the previous 7, and shares with you the real power of running a pioneering campaign. Move from speaking with one prospect at a time and scale your sales. Thank you for listening.P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help: 1. Watch The 15 Minute Case Study5 real life examples of firms that are attracting high value clients, how ...

Imagine a platform that allows you to share your knowledge, build relationships, offer advice, answer questions and position yourself as an authority. That's the power of events. Thank you for listening.P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help: 1. Watch The 15 Minute Case Study5 real life examples of firms that are attracting high value clients, how they are do...

In order to persuade a prospect to buy from you, you have to create the right buying environment. Environment dictates the performance of you marketing and the success of your sales. Thank you for listening.P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help: 1. Watch The 15 Minute Case Study5 real life examples of firms that are attracting high value clients, how they ar...

Marketing automation enables you to engage and nurture leads and prospects. It is about removing you from the process by using a machine, some software, another person or a combination of all three. Thank you for listening.P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help: 1. Watch The 15 Minute Case Study5 real life examples of firms that are attracting high value clie...

To lead and be seen as an authority you may think that you need to be the best in the world. But this isn't the case. In reality, you just need to be the best in your world. Thank you for listening.P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help: 1. Watch The 15 Minute Case Study5 real life examples of firms that are attracting high value clients, how they are doing i...

Education based marketing is the sharing of knowledge with the purpose of building trust. It helps you establish credibility with your audience through educational messages. It is based on relationship building rather than selling. Thank you for listening.P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help: 1. Watch The 15 Minute Case Study5 real life examples of firms th...

Relationships first, sales second™. Understanding how to connect with your audience, how to build relationships is very important. The way in which trust, respect and good communication are formed today is very different from 10 years ago.Thank you for listening.P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trust, Agile and Lucrative) here is how you can get help: 1. Watch The 15 Minute Case Study5 real life examples of firms ...