Breaking BizDev

The Pipeline Graveyard: Bringing Cold Leads Back to Life


Listen Later

Your CRM is haunted. Not by ghosts...but by cold leads, stalled proposals, and “maybe next quarter” conversations that never saw the light of day. In this episode, John and Mark take you on a guided tour of the Pipeline Graveyard—where dead deals lurk, and second chances await.

Despite the Halloween theme, this one’s evergreen. Because let’s be honest: deals go dark year-round. We’ll show you how to diagnose the truly dead, spot signs of life, and—when the timing’s right—resurrect opportunities without looking desperate.

It’s part sales therapy, part post-mortem, and part playbook for turning silence into closed-won. So grab your flashlight and a shovel. We’re digging in.


CHAPTERS
00:00 Introduction
00:48 Welcome
01:16 Introduction
02:57 Common Causes of Deals Failing
06:29 Diagnosis
11:17 Signs There Is Still Life In The Deal
13:27 New Information
15:03 Reflection
18:19 How To Raise The Dead
24:50 Digging In The Graveyard
34:43 Segmenting

Share your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7

...more
View all episodesView all episodes
Download on the App Store

Breaking BizDevBy John Tyreman & Mark Wainwright

  • 5
  • 5
  • 5
  • 5
  • 5

5

5 ratings


More shows like Breaking BizDev

View all
Leadership is Feminine® by Kris Plachy

Leadership is Feminine®

238 Listeners

The Daily by The New York Times

The Daily

112,823 Listeners

Rattle & Pedal: B2B Marketing Podcast by Jason Mlicki & Jeff McKay

Rattle & Pedal: B2B Marketing Podcast

23 Listeners

Dateline NBC by NBC News

Dateline NBC

47,542 Listeners

Sales Logic - Selling Strategies That Work by Sales Logic Podcast

Sales Logic - Selling Strategies That Work

64 Listeners

Prof G Markets by Vox Media Podcast Network

Prof G Markets

1,401 Listeners