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The Pitch Mistake That's Costing You Press Coverage | Ep 151
If your PR pitches are getting ignored, it's not your product — it's your pitch strategy. In this video, Bridget breaks down the #1 mistake CPG founders and product-based brands make when pitching to magazines, podcasts, and TV producers, and the simple 3-part formula that actually gets responses.
Whether you're trying to land a feature in Forbes, mindbodygreen, Real Simple, or a top podcast, this video will show you how to reframe your pitch from "look at my brand" to "here's a story your audience needs."
In this video you'll learn:
- Why editors delete most founder pitches immediately
- The mindset shift that separates brands that get featured from brands that don't
- A real before-and-after pitch example you can steal today
- The 3-part pitch formula: Hook, Relevance, CTA
- How to position yourself as a resource — not a brand begging for coverage
🔗 Ready to stop guessing and start getting featured? Grab your Personalized PR Plan → www.visibilityonpurpose.com We'll hand you the exact outlets and pitch angles for your brand.
how to pitch to magazines, CPG brand PR, how to get press coverage, DIY PR for small brands, how to pitch a podcast, product brand media strategy, PR for food and beverage brands, how to get featured in Forbes, mindbodygreen pitch, PR strategy for founders, media pitching tips, how to write a press pitch, small brand PR, earned media strategy, visibility for product brands, pitch formula PR
Support the show
NEXT STEPS:
Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan
DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty
SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP
Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured
Connect with us on and off the pod!
Website: www.visibilityonpurpose.com
Instagram: https://www.instagram.com/visibilityonpurpose/
Youtube: https://www.youtube.com/@visibilityonpurpose
View all episodes
By Bridget Sicsko and Lydia Bagarozza
4.9
7777 ratings
If your PR pitches are getting ignored, it's not your product — it's your pitch strategy. In this video, Bridget breaks down the #1 mistake CPG founders and product-based brands make when pitching to magazines, podcasts, and TV producers, and the simple 3-part formula that actually gets responses.
Whether you're trying to land a feature in Forbes, mindbodygreen, Real Simple, or a top podcast, this video will show you how to reframe your pitch from "look at my brand" to "here's a story your audience needs."
In this video you'll learn:
- Why editors delete most founder pitches immediately
- The mindset shift that separates brands that get featured from brands that don't
- A real before-and-after pitch example you can steal today
- The 3-part pitch formula: Hook, Relevance, CTA
- How to position yourself as a resource — not a brand begging for coverage
🔗 Ready to stop guessing and start getting featured? Grab your Personalized PR Plan → www.visibilityonpurpose.com We'll hand you the exact outlets and pitch angles for your brand.
how to pitch to magazines, CPG brand PR, how to get press coverage, DIY PR for small brands, how to pitch a podcast, product brand media strategy, PR for food and beverage brands, how to get featured in Forbes, mindbodygreen pitch, PR strategy for founders, media pitching tips, how to write a press pitch, small brand PR, earned media strategy, visibility for product brands, pitch formula PR
Support the show
NEXT STEPS:
Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan
DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty
SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP
Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured
Connect with us on and off the pod!
Website: www.visibilityonpurpose.com
Instagram: https://www.instagram.com/visibilityonpurpose/
Youtube: https://www.youtube.com/@visibilityonpurpose