the Pitch

the Pitch: Nura Linggih co-founder of Pleno | Bringing credibility to carbon projects | How to use tech to verify projects faster | Mangroves and the future of the VCM


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  • Nura is building Plano to simplify the carbon credit creation process, which is currently complex, time-consuming and expensive for projects. Their vision is to digitize the process using machine learning and blockchain.
  • Plano's initial focus is on "blue carbon" mangrove projects in Indonesia, where they are piloting their rapid assessment tool. Their goal is to eventually support all nature-based carbon projects globally.
  • Early traction includes over 40 projects on their early access waiting list and partnerships with 3 pilot projects plus 5 more in the pipeline for testing.
  • While competitors exist like Revalue Nature, Plano aims to truly streamline the end-to-end process and make it accessible to anyone wanting to set up a carbon project.
  • The voluntary carbon markets targeting natural solutions like mangroves are still small but growing rapidly as more organizations set climate targets.
  • Despite criticisms, Nura believes nature-based credits will continue playing a key role given the many environmental and social co-benefits they provide over engineering solutions alone.


0:00-2:00 - Introduction to Nura's founder and experience that led him to identify problems with current carbon credit validation process.

2:00-5:00 - Further background on complex multi-step process today and Nura’s vision to digitize, streamline and automate validation of carbon projects on their SaaS platform Plano.

5:30-8:00 - In-depth explanation of specific pain points Plano aims to solve

8:00-10:30 - How they plan to rapidly assess carbon reductions and generate credits using computer vision, remote sensing and machine learning algorithms

11:00-13:30 - Deep dive on mangrove pilot projects underway in Indonesia, partner details and early lessons from digital assessments.

13:30-16:00 - Challenges assessing mangrove systems and adaptations made to validation tools and methodology.

16:00-18:30 - Partnerships in 5 other countries and pipeline of additional projects interested in using Plano.

18:30-21:00 - Traction to date including 40+ projects on waitlist and differentiation from other vendors.

21:00-23:30 - Outlook for voluntary carbon markets growth and future of compliance markets.

23:30-26:00 - Funding landscape, current fundraising round details and target milestones.

26:00-End - Product roadmap, priority features and customer onboarding plans.

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the PitchBy Alberto Garagnani