Search is changing. Google has brought in a whole raft of updates and has a pipeline full of changes that are predicted to revolutionise the way the world searches. 

How are these changes going to impact our pet businesses, and how will our pet brands get found in this shiny new era of SEO? 

In this episode of The Pitch Purrfect Marketing Podcast, we are joined by eCommerce SEO Consultant and founder of natural dog treats brand Treat Treehouse, Luce Rawlings, to take a deep dive into the changes coming to SEO. 

She takes us through what has already happened, the changes heading our way and what we need to do to keep on top of our rankings. 

We cover everything from the new Search Generative Experience to AI, black hat search techniques, and how writing for humans is the way forward.

To contact Luce Rawlings for her SEO Consultancy expertise, you can find her at:

www.lucerawlings.com

https://www.linkedin.com/in/luce-rawlings/

And for delicious pic’n’mix boxes of natural treats for your dog, head to…

https://treattreehouse.co.uk/

https://www.instagram.com/treattreehouse/

Thanks for listening to the show. As always, I'd love your feedback, so please ping me a message. I'd also love to hear from you if you'd like to join me as a guest or if you have ideas for pet industry marketing topics that you'd like me to cover.

You can contact me at:

Rebecca@thewriterebecca

Or you can find me at:

www.thewriterebecca.com

IG & FB: @Thewriterebecca

LinkedIn: https://www.linkedin.com/in/rebecca-salvatore/

Commercial pet photography shoots are vital to the success of any brand, product, or marketing campaign, and gorgeous pet models really evoke the emotion and engagement you want from consumers. But what does it take to run a successful pet photo shoot, and what can you do to ensure you capture your brand's story in the shot?

In this episode, hear from Kerry Jordan, an expert commercial pet photographer, as she shares insider knowledge to help us get those perfect shots.

Learn about her journey into pet photography, the logistics of planning and running a successful commercial shoot for your brand, and the importance of pet industry-specific expertise. Kerry also highlights the challenges of shooting in different conditions and why and how to consider your pet models' welfare during photoshoots.

So, make sure to listen in before you kick off the next photo shoot for your pet brand.

To find out more about Kerry and to see her incredible images, visit her website at www.furandfables.com.

Or, connect with her on social media at...

IG: @fur_and_fables

LinkedIn: https://www.linkedin.com/in/kerryjordanpetphotographer/

Facebook: https://www.facebook.com/FurAndFable/

X: @FurAndFables

Thanks for listening to the show. As always, I'd love your feedback, so please ping me a message. I'd also love to hear from you if you'd like to join me as a guest or if you have ideas for pet industry marketing topics that you'd like me to cover.

You can contact me at:

Rebecca@thewriterebecca

Or you can find me at:

www.thewriterebecca.com

IG & FB: @Thewriterebecca

LinkedIn: https://www.linkedin.com/in/rebecca-salvatore/

For the first ever Pitch Purrfect Marketing Podcast, I headed to Crufts to spend on my fluffy crew, but also to chat to some of our marketing colleagues. I caught up with a few brands to get the lowdown on pet industry marketing trends and challenges (and to smoosh a few spaniels).

Thank you so much to everyone to joined me on this first episode. I've added links to the businesses I chatted to below.

The Animal People Recruitment Company

https://www.animalpeoplerecruitment.com/

Dot Dot Pet

https://www.dotdotpet.com/

Nutriment

https://www.nutriment.co.uk/

The Doggy Baking Co

https://doggybaking.com/

I'd love your feedback or topic suggestions, and would love to hear from you if you'd like to join me as a guest!

Feel free to get in touch at

[email protected]

or

www.thewriterebecca.com