For anyone seeking a behind-the-scenes look at what makes a campaign resonate, the latest episode of The Pitchable Story with Dorie Klissas delivers. In this compelling conversation, Ellis Verdi, co-founder of the acclaimed agency DeVito Verdi, breaks down the creative process that transforms a client’s pitchable story into an unforgettable advertisement.

Verdi shares his insights on finding a brand’s true voice, uncovering core truths, and collaborating with creative teams to craft campaigns that stick. With a career defined by award-winning work and cultural impact, Verdi offers practical wisdom and creative inspiration in this must-watch episode for anyone in branding, marketing, or advertising.