Portland Cherry Bombs FC may be new, but they already know exactly who they want to be.
GM Courtney Schmidt and Head Coach Janine Sparra join The PitchGrid to discuss creating a women’s club from scratch, building community support, Portland soccer culture, women’s soccer pathways, and why representation matters both on and off the field.
This episode goes beyond soccer and into what building something meaningful actually looks like.
Timestamps:
00:00 Introduction to Cherry Bombs FC
02:06 Season Overview and Initial Impressions
05:04 Community Engagement and Youth Impact
07:24 Unique Game Experiences and Fan Reactions
09:57 Merchandising Success and Brand Identity
12:38 Challenges of a New Team
15:20 Understanding the League Structure
17:47 Recruitment and Player Dynamics
20:30 Community Relationships and Accessibility
23:07 Defining Success in Year One
25:39 Team Philosophy and Coaching Approach
27:29 Building Team Culture and Support
29:35 Embracing Portland's Soccer Heritage
31:23 The Unique Spirit of Portland
32:46 Creating Pathways for Women in Soccer
34:32 The Role of Community in Soccer
35:34 Lessons from Early Matches
38:01 Navigating the Challenges of Running a Club
39:47 Opportunities in Women's Soccer Today
45:56 The Impact of the World Cup on Women's Sports