The Pixilated Podcast

Welcome to another episode of the Pixilated Podcast. I’m Patrick Rife and I’m Alex McGlynn and today we’re going to talk about why a good virtual event platform is key for having a successful virtual event.You NEED a centralized info source (even if it's just a website)virtual event platforms are usually super easy to setupThey offer many tools under one roof (website, registration, chat, streaming, etc.)Great customer service & solutions before and during the eventThey're built for onlin...

Welcome to another episode of the Pixilated Podcast. I’m Patrick Rife and I’m Alex McGlynn and today we’re going to talk about creative ways to do swag and giveaways in a virtual world.Virtual SWAGFree TrialsDiscounts / Couponse-gift cardsvirtual food voucherfree ebook, market report, online course, or trainingprivate business consultationnamed donationTactile SWAGLocal partner drink mixerself-care box (soaps and things - birch box-eque)Local flavor box (goodies from wherever the event was su...

Welcome to the all-new Pixilated MicroPixil podcast, where we share a grab bag of quick industry insights, tips of the trade, and some of the jargon you'll hear being tossed around the events industry.I’m Patrick Rife and today I'm going to explain what people mean when they talk about experiential marketing.So, that is it for today before we go don’t forget to rate, review, and subscribe it helps us grow and we will see you soon.Stay connected with us for more engaging content and updates by...

Welcome to the all-new Pixilated MicroPixil podcast, where we share a grab bag of quick industry insights, tips of the trade, and some of the jargon you'll hear being tossed around the events industry.I’m Patrick Rife and today I'm going to explain what UGC actually means.- Branded Photo- Tweets and Social Media Posts- Quotes- SurveysSo, that is it for today before we go don’t forget to rate, review, and subscribe it helps us grow and we will see you soon.Stay connected with us for more engag...

Welcome to another episode of the Pixilated Podcast. I’m Patrick Rife and I’m Alex McGlynn and today we’re going to talk about how the types of tools you absolutely need to leverage for your next virtual event.1. Dedicated website or lander (preferably on a virtual event platform) - Vfairs - 6Connex - ON24 Platform - Workcast2. Easy-to-use event registration - Eventbrite - Whova - Xing Events  ...

Interview:Welcome to another episode of the Pixilated Podcast. I’m Patrick Rife and I’m Alex McGlynn and today we’re going to talk about what to do with all that event data you've been capturing.Contact data:1. Cross-reference new leads with existing data 2. Add them to your CRM (if you don't have one - you should!)3. Email marketing4. FB retargeting________________________________Event data:1. Create benchmarks for future events2. Make your client happy (prove ROI)3. Establish future bu...

Welcome to another episode of the Pixilated Podcast. I’m Patrick Rife and I’m Alex McGlynn and today we’re going to talk about the first steps to getting started with your new affiliate sales program.First a quick preamble -The affiliate marketing industry is expected to grow to more than $8 billion by 2022 [https://www.statista.com/statistics/693438/affiliate-marketing-spending/], which means there is plenty of money to made in the affiliate space.And we could honestly talk for hours about t...

Welcome to another episode of the Pixilated Podcast. I’m Patrick Rife and I’m Alex McGlynn and today we’re going to talk about creating event sponsorship inventory in a virtual world.Just so everyone is on the same page, we're first going to explain what we mean by event sponsorship inventory.Branded landing page for tickets/registrationEmail marketing collateralSocial media marketing collateral (individualized shoutouts)Microphone and panel guest spotsBranded keynotes (presented by...)Brande...

Welcome to another episode of the Pixilated Podcast. I’m Patrick Rife, and I’m Alex McGlynn, and today we’re going to talk about How to Use Affiliate Programs to Diversify Revenue Streams.1. It's super easy to get started.2. You'll save time and effort!3. Introducing new products is an easy way to increase your average revenue per customer.4. New revenue allows you to reinvest in your core competencies 5. It's inherently low risk with no dev time or large overhead6. It can be a great com...

Welcome to another episode of the Pixilated Podcast. I’m Patrick Rife and I’m Alex McGlynn and today we’re going to talk about how to keep people safe at events with PPE.hand sanitizersanitizing wipesmasksno-touch infrared thermometersproper spacing and diagrammingcommon senseSo, that is it for today before we go don’t forget to rate, review, and subscribe it helps us grow and we will see you soon.www.Pixilated.com--- Send in a voice message: https://anchor.fm/pixilated/messageStay connected ...