Seconds and Cents story time, we're going to talk about the pizza app today. So when we started the company, I was testing out all sorts of different business models, all sorts of different types of products, and most importantly, different types of customers. And I was kind of looking to answer the question, what type of customer do I actually want to work with? What type of customer do I want to serve? So there are all sorts of different types of customers out there. And I was just kind of thinking about what what, what impacts do I really want to make here with this business? How do we really want to kind of create our engagements and and who we do, who do we want to work with.