"But I also learned something critical after walking away: how to separate myself from that product. It was difficult, but in order to achieve success, you need to ensure that the value the customer gets comes from their connection to the experience. Not from their perceived connection to you."

In this episode of Beyond the Book, we take a closer look at a powerful chapter from "The E-Myth Evolution," featuring special guest Michael Fomkin, one of the book’s contributing authors. Michael shares key insights from his chapter entitled "The Pizza Guy" and dives into a story of overcoming misconceptions and ultimately achieving success. Together, he and host Ryan Ruff explore how these concepts can be applied to everyday situations, helping you become a more influential leader and effective communicator.

So sit back, relax, and enjoy another enlightening conversation from one of the brightest minds in business.