What happens when a company actually has a plan—not just to win work, but to change an industry? In this episode of The Line, I sit down with Garret Barbush of Warfel Construction. As he walked me through their strategic plan, one thing became clear: They’re not just building projects. They’re building a culture. At Blackline, we talk a lot about elevating the view of the skilled trades. Listening to Garret describe the investment they’re making in people and in their organization, I realized something simple: Our plans align. Because the truth is, it doesn’t really matter who gets the credit. What matters is that we’re willing to step up to the line and make a difference. That means being intentional about how we treat people. Intentional about how we invest in our teams. From the field to the office.Because the reality is this: When a building goes up, every trade matters.If one of them didn’t matter, they wouldn’t be there.You can look successful for a while by chewing people up and spitting them out. Some companies do. But it won’t last. You won’t have a legacy. You’ll have a horror story.Real success—the kind that lasts—comes when you value every member of the team. So today, step up to the line with Garret and me. Let’s talk about The Plan.